语料风暴第23期：Keep rational on 李佳琦's enticement

星标🌟 / 置顶🔝TFT小组，

才不会错过有趣的灵魂和Dream School

这是第23期 TFT语料风暴

如果你有什么感兴趣的话题或精彩的语料，

欢迎在文章下方留言告诉我们！

下一个段子，

也许就是你的故事~

屏幕前的李佳琦永远情绪饱满金句频出

用热情能感染每个粉丝

给每一支口红最精准的李佳琦式评价：

“快看！我的嘴巴在发光”

“好看得要飞起来了”

“林允的颜色，一秒让你变少女！”

“涂上了这支，你的嘴巴上就住了一整个春天”

虽然话多，但真的好想好想买！

广告创意究竟是科学还是艺术

有些可能在深夜思考

有些可能在考场瞎编

反正标准答案上是这么写的：

广告是科学、艺术相统一......

美国著名广告学家丹 · 舒尔茨认为

好广告的作用就像是一团雾

慢慢渗透入消费者的内心

在消费者心目中留下恒久的深刻的

印象

这种印象可能不是时时浮现在心里表层的

但是一旦消费者在面对该产品时

却会生长出似曾相识的亲切感,

一种类似与多年不见的老朋友相会的欣喜

人都天生的有不同程度的不安全感

成功的广告就在于能够消除这种不安全感

打破陌生与隔阂

令消费者与产品接触时一下子就很亲和

本

期

话

题

Do you agree with the following statement? Advertisements have too much influence on what people buy.

你同不同意以下说法，广告对人们购买东西的影响太大？

下面跟小编一起

收听这篇关于“广告效应”的回答

也可以想想这个话题，你会怎么回答呢？

播放下方音频收听今日的语料段子，

并结合文本与笔记进行学习。

建议先做到流畅的跟读，再进行自然的记诵，让它成为属于你的干货！

Outline

Advertisement definitely has a huge influence on what people buy.

广告对人们购买的影响是不可否认的。

R1: provides an atmosphere for expenditure

一种熟悉新产品的消费氛围

R2: change the people's perspective and beliefs

改变公众的观点和信仰

I agree. Today, many companies are investing heavily in advertising and grabbing the customer's attention. Hence, the effect advertising has on what people buy is undeniable.

One of the primary reasons for this is that advertising provides an atmosphere within which people can become familiar with a new product. It is obvious that no-one ever buys a product they are unaware of. Advertising is the bridge between company and customer. Once aware of a product, the customer thinks about it and consequently feels a need to own/consume it.

Additionally, advertising has the potential to change the public’s perspective and beliefs. Many psychologists have explained that when an audience watches an advertisement over and over, after a while he or she accepts the product. This may happen even when the person did not initially hold the product in high regard. This is the the best evidence of the power of advertising.

Vocabulary

grabbing someone's attention

抓住某人的注意力

undeniable 不可否认的

consume 消费消耗

over and over 反复；再三

holds sth in high regard 对某事的重视

aware of 意识到，知道

感谢阅读第23期TFT语料风暴

想在芸芸众“口”中脱颖而出

一段出彩的语料必不可少

口语中如何才能地道表达？