6
月末的巴黎，因为时装周而热闹了起来。

Paris started to come to life in the end of June.
这种热闹，不同于这座旅游城市平常的热闹；
This was not the normal liveliness of a tourist city,
不是那种属于游客、情侣还有咖啡馆的热闹。
not the kind that belongs to tourists, lovers and cafés.
这是那种属于商人的热闹，属于忙碌、奋斗还有野心。
This liveliness belongs to businessmen, to people who are busy, to efforts and ambitions.
章泽天起得很早，和形象顾问一起精心挑选了当天的着装，然后与下属们确定了这一天的各种计划。
Nancy Zhang woke up pretty early this day. She discussed detailedly with her personal stylist about what she should wear today. And she confirmed her schedule with her staffs.
这一天的微信公众号里， 又有很多关于她的文章，其中不乏一些大流量的号。
There were quite a lot of articles in WeChat about her that day, like many other days, and some of them were even published by some major Official Accounts.
这些文章讨论着她这些天的穿着，讨论着她这几天的照片，讨论着她又见了谁；
These articles talked about what she had been wearing these last few days. They talked about her recent snaps. And they talked about who she had met.
翻一翻留言区可以看到，网友们依旧热衷于评论她的网红身份，乐此不疲。
If you went through the comment zones, you would notice that the netizens still loved to make comments about her identity as an Internet Celebrity.
章泽天已经习惯了看到各种关于自己的评论，这些东西一直没怎么变，一直都是围绕那些东西，相信以后也不会怎么变。
Nancy had become accustomed to all these kinds of comments on her. They hadn’t changed much. They had been always about those same things. And it wouldn’t surprise anyone if they stayed that way in the future.
她锁上了手机屏幕，走出了房门，去完成她的下一个任务。
She locked her phone, and walked out of the door to do her next task.
在对她的众多评价中，有一个词是特别的。
Among all the comments that people give her, there is one that’s special.
那就是：京东老板娘。
It is The Wife of JD’s Boss
是的，对于大部分人来说，要想把章泽天与京东联系起来，一定会经过刘强东这个媒介；
Yeah, from most people’s perspective, her husband always stands between her and the company.
他们觉得，刘强东才是跟商业有关的那个人，而章泽天的身份只是刘强东的妻子，是那张负责貌美如花的脸；
In their eyes, her husband is the one doing business and she is merely the wife, the face.
章泽天受到的争议与非难也大多来源于此。
And this has been where most of the hard words about her have come from.
但是，现在的章泽天已经不单单是那个“京东老板娘”了。
But, this time, Nancy was no longer just the Wife.
从这次的时装周开始，她有了更正式的身份：京东的“时尚品牌收购顾问”。
She came to this year’s fashion week with a new identity. She had become JD’s Fashion Brand Acquisition Consultant.
她不是单纯来看秀的，她的任务是通过收购优质的时尚品牌，来改变京东的产品结构，进而提升它的整体形象。
She was not just enjoying the shows here. Her mission was to improve JD’s product structure and brand image by purchasing or cooperating with high-standard fashion brands.
其
实早在今年的4月，章泽天就在时尚界有了大动作。

In fact, early in April, she already made some bold move in the fashion industry.
她不光成为了美国服装鞋履协会的正式会员，还办了一场私人宴会，宴请了一圈美国时尚界的重量级人物。
Not only did she become a registered member of AAFA, she also held a private banquet which got many important figures in the American fashion world to come.
其中最值得讲的，应该就是美国时尚界的精神领袖 Iris Aphel
The one who deserved the brightest spotlight among all these people must have been Iris Aphel, the one and only spiritual leader of American fashion.
能请到她，足见这次宴会的重要性。
Her appearance was a sign that this banquet had really been an important one.
章泽天和 Iris 的合照也一度在中国的互联网上疯传，同时疯传的，还有她在宴会上的英语发言。
The photos in which Nancy sat with Iris had been circulating among Chinese netizens like virus. Along with it was the video footage of her speech in the banquet, which was in English.
不过，这些铺天盖地的文章和留言，基本依旧是在评论她的着装和长相；
But, still, the articles and the comments they received were mainly about what she wore and how she looked.
偶尔穿插着几个人在批评她的爱情观，
A few others were criticizing on her love life.
或者是在她的英语口音上吹毛求疵。
And another few were picking on her about her accent in English.
其中不乏尖酸刻薄的语言，但章泽天一直没有去回应，她还是做着自己该做的工作。
Some of these comments were really mean. But Nancy did not respond to any of them. She just went on doing her job.
2017年的10月11日，章泽天在时尚界的攻坚正式有了结果。
On October 11th, 2017, we finally saw the result of her work.
京东推出了自己的奢侈品专卖APP，它的名字叫TopLife。

JD launched its own luxury e-commerce APP, which is called TopLife.
京东为这个APP专门组织了一个“24小时响应时尚顾问团队”，可以全天候地接受顾客的查询。
They had established a 24-hour-responding team of fashion consultants. This team can respond to customers’ queries all day long.
同时，他们还为此定制了专门的“白手套”服务：所有的奢侈品产品都由专门的仓库管理，通过专用的飞机、专用的送货车、由穿着白手套和黑领带的工作人员送到顾客手中。
And they have created a service called White Gloves for this APP: All the luxury goods are stored in exclusive warehouses.They will be delivered in exclusive planes and vehicles. And the staffs who deliver these products to the customers will be wearing white gloves and black ties.
虽然，现在TopLife还没有太多全民皆知的一线大牌，但已经入驻了不少在业内拥有很高知名度的品牌，例如 Rimowa、La Perla、Emporio Armani 和 Trussardi。
Though we still don’t see many top brands in it, there are already a lot of brands which are pretty famous among advanced buyers. These brands include Rimowa, La Perla, Emporio Armani and Trussardi.
在以前，京东一直是一个对女性缺乏吸引力的品牌，它的招牌产品是电子产品，是典型的男性购物平台，而这也是京东在盈利方面的巨大劣势。
In the past, JD had been a platform which was not so attractive towards female consumers. It’s signature goods has been 3C products. This made it a typical male-oriented shopping platform and placed great obstacles between it and its future profitability.
章泽天的角色定位，正是要解决这个问题；不管是她的工作内容，还是她的形象设定，以及她的曝光方式和曝光节奏，都是为了达成这个转变。
Nancy’s role is to solve this problem. And everything from her job and personal design to the means and frequency of her exposure is designed to make this happen.
而就目前看来，虽然不知道之后销量的走势，但她一直在稳固地完成一个又一个大大小小的目标。
And judging from what have happened until now, she has reached all the goals along the way, though we’re still not so sure about how things will develop in the future.
不管自己受到的是无来由的赞美，还是无来由的非难，如果能够借着它们达成自己的目标，那接受又何妨？
Praise or insult, reasonable or not, if you can use them to serve your own purpose, then why bother rejecting them?
有的人，浪费自己的生命去点评别人；而有的人，则在把握一切能找到的时间和机会，去完成一些远大的事情。
Some people waste their lives to make comments on others, while some people try to get every bit of time they can get to make something great.
分割世界的从来都不是财富，而是思维。
It has never been wealth that makes people so different. It’s the way of thinking.
财富只是结果而已。
The difference in wealth is only a result.
完
感谢你的阅读
你的转发，将是对我们最大的鼓励
本周热文
（点击下面文字，即可查看）
 性格解读 | 消费陷阱 | 马云唱歌
职场大坑 | 黄金沟通法丨华裔王妃

继续阅读
阅读原文