活动邀请 | 北大光华-Kellogg国际EMBA公开课暨项目宣讲会@苏州
Suzhou
GK Sample Class
2023年4月8日(星期六)下午14:00-16:00,北大光华-Kellogg国际EMBA项目将在苏州举办公开课暨项目宣讲会,诚挚邀您参加。届时,您将有机会聆听北京大学光华管理学院副院长、EMBA中心主任马力教授带来的《管理跨国企业:何为最优法》的主题公开课。项目学术主任沈俏蔚教授也将全面介绍北大光华-Kellogg国际EMBA项目特色。现场设有互动答疑环节,欢迎大家报名参加!
The Guanghua-Kellogg EMBA program invite you to attend a sample class & info session on April 8, 2023,14:00 - 16:00, in Suzhou. On this event, we are honored to welcome Professor Li MA, the Associate Dean and Director of EMBA programs at Guanghua School of Management, Peking University, to share his insights on the topic "Managing Foreign Firms: Whose Way?". Professor Qiaowei SHEN, the academic director of the Guanghua-Kellogg EMBA, will share with you the program's structure and its expansive networking opportunities. All participants will have the opportunity to directly interact with our speakers and admissions team. We all look forward to seeing you!
扫描图中二维码或点击文末“阅读原文”报名参加。席位有限,报名成功以收到短信/邮件为准。
Scan the QR code or click "Read more" to sign up. Due to the limited number of seats, successful registration is subject to confirmation by Email / SMS.
公开课概要
Sample Class Outline
管理跨国企业:何为最优法
Managing Foreign Firms: Whose Way?
在市场全球化的浪潮之下,国际经济相互依存,企业越来越多的从事跨国经营、参与国际竞争与合作。随着外企入驻中国市场、中国公司向国际投资发展,经营者的管理模式也愈加决定着跨国公司本土化的成败。面对不同的国情、政策、技术和人才,外国公司究竟该如何平衡内核传统与他乡之俗?母公司的模式还能否在当地市场畅通无阻?本期课程中,马力教授将通过实际案例,为您从运营业务、本地事务、人员管理等多层面分析针对外国公司的最优管理逻辑和方式。
The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.
活动预告
Upcoming Events
五月 May:
广州 Guangzhou
六月 June:
新加坡 Singapore
六月 June:
印度尼西亚 Indonesia
联系我们 Contact us
010 - 62747151
010 - 62747158
Globalization Powered by Knowledge.
Welcome to the Guanghua-Kellogg Executive MBA Program!
北大光华-Kellogg国际EMBA项目
北大光华-Kellogg国际EMBA是中国大陆地区首个中美合作EMBA联合学位项目,同时汇聚两所名校的一流师资力量、严谨前沿的课程体系,将西方先进的管理理念与中国政治经济特点完美融合,旨在培养“通中国,济天下”的全方位高端管理人才,推动企业在中国与国际市场上取得成功发展。
我们期待
✦ 希望从全球化视角认知当今世界变化,帮助企业实现转型升级的企业家;
✦ 从事国际化业务,计划开拓全球海外市场的企业高级管理人员;
✦ 立足中国市场,期待以国际视野提升竞争力的跨国企业领导者或专业人士。
如果您
✦ 已取得教育部认证的本科学位;
✦ 具有8年以上核心管理层全职工作经验;
✦ 能充分适应英语学习环境。
欢迎您申请加入
北大光华-Kellogg国际EMBA项目!
.
点击“阅读原文”报名4月8日GK EMBA 苏州公开课。
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版权声明:以上内容为用户推荐收藏至CareerEngine平台,其内容(含文字、图片、视频、音频等)及知识版权均属用户或用户转发自的第三方网站,如涉嫌侵权,请通知[email protected]进行信息删除。如需查看信息来源,请点击“查看原文”。如需洽谈其它事宜,请联系[email protected]。