Hiring | Digital Director （City of Boston）

Responsibilities

• Setting the Digital Team's goals, priorities, and strategies in conjunction with the Mayor, Cabinet members, and other City departments.
• Determining and maintaining Mayor Wu's brand identity and voice across social media platforms (Facebook, Twitter, Instagram, and TikTok).
• Representing the Mayor's Digital Team in City department meetings and external-facing events.
• Managing the Digital Team and ensuring professional development, focusing on developing technical and creative skills.
• Collaborating with Communications Chief and Mayor Wu to make sure digital plans are aligned with overall communication strategy.
• Finalizing social media calendar(s) and providing final edits and approvals on copy, graphics, and video.
• Providing support on video editing and graphic design projects.
• Identifying appropriate social media channels, designing social media campaigns, tracking performance, and implementing necessary changes.
• Communicating with appropriate stakeholders on social media activities.
• Acting as primary contact with outside agencies.
• Having visibility and accountability to senior stakeholders across the City of Boston.
• Performing related work as required.

Minimum Entrance Qualifications

• Bachelor's degree and four (4) years of experience or six (6) years of experience working in digital communications, digital marketing, and/or social media, preferably focusing on government or campaign work.
• At least two (2) years of supervisory experience required.
• Persuasive communications skills.
• Strong organizational and planning skills.
• Detail-oriented and the ability to meet deadlines.
• Project management.
• Collaboration and dynamic team-building capability.
• Vital data and analytics skills.
• Platform mastery of at least three: Facebook, Twitter, Instagram, TikTok, etc.
• Experience working with and understanding the voice of a single principle.
• Experience managing a diverse team of digital creatives, from graphic designers to video editors to photographers, to execute digital-first communications strategies.
• Deep familiarity with social media trends and best practices; and a dedication to creating content accessible to people of all backgrounds and abilities.
• Ability to interpret social media analytics and other metrics to inform broader social media strategy.
• A demonstrated talent for distilling complex policies and ideas into engaging digital content.
• Ability to work in a fast-paced environments and rapid-response situations, including evenings and weekends as needed.
• Sets Digital team goals, priorities, and strategies in conjunction with the Mayor, Cabinet members, and other City departments.
• Determines and maintains Mayor Wu's brand identity and voice across social media platforms (Facebook, Twitter, Instagram, and TikTok).
• Represents the Mayor's Digital Team in city departments meetings and external-facing events.
• Manages Digital Team and ensures professional development, with a focus on developing technical and creative skills.
• Collaborates with the Communication Chief and Mayor Wu to make sure digital plans are aligned with the overall communication strategy.
• Finalize social media calendar(s) and provides final edits and approvals on copy, graphics, and video.
• Provides support on video editing and graphic design projects.
• Identifies appropriate social media channels, designs social media campaigns, tracks performance, and implements necessary changes.
• Communicates with management about social media activities.
• Acts as primary contact with outside agencies.
• Has visibility and accountability to senior stakeholders across the City of Boston.

• Graphic design, video production, or other creative competencies.
• Experience with Asana, Trello, Basecamp, or similar project management tools.
• Proficiency in a language other than English is a plus.

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