乐高消息一周简报（7.18~7.24）

周报导读

中国版《乐高®大师》官宣
成都乐高旗舰店位置曝光
VIDIYO系列将于明年暂停出新
圣诞花环再次在官网上架
两款万圣节节日小盒公布

本周重磅

中国版《乐高®大师》官宣

“给我一盒乐高®积木，我可以拼搭出整个世界！”又有一档“神级”综艺节目要来中国！日前，深圳卫视携手乐高集团、R汽车联合宣布：LEGO® Masters中国版《乐高®大师》将于9月17日起每周五晚21:10深圳卫视播出，R汽车成为节目独家冠名商。这一令人期待已久的拼搭创意挑战赛节目正式推出中国版，让乐高粉丝、深圳卫视粉丝和R汽车粉丝们不禁大呼万分期待！

下周，《乐高®大师》将正式开启选手招募。所有18岁以上热爱乐高积木拼搭的朋友们，关注深圳卫视官方微博、微信、抖音、深视频mate小程序报名，邀您与深圳卫视R汽车《乐高®大师》共同释放想象力！R汽车也将在R APP发起招募，参与招募将有机会探班节目录制现场，获取更多福利。

成都乐高旗舰店位置曝光

本周，有玩家在成都发现了尚未正式官宣的乐高品牌旗舰店(成都)踪影，如果一切顺利，这将成为中国大陆地区的第七家乐高品牌旗舰店，第六家广州旗舰店将于今年晚些时候正式和大家见面。

据悉成都旗舰店位于繁华的太古里商圈原I.T商铺位置，具体可点击下方地图查看。目前关于成都店尚无其他的开业情报，大概率今年不会和大家见面，有更多情报之后会持续为大家跟进。

VIDIYO系列将于明年暂停出新

此前有传言乐高于今年最新推出的VIDIYO系列将被终止，本周乐高也正式对此消息做出回应，总结一下主要是以下几点：

· 将在2022年做出新的试点尝试

· 计划在2023年推出全新玩乐体验

· 现有的套装将继续在各渠道进行销售

· 现有的APP等周边也将继续更新

· 并未提及任何停产以及绝版信息

以下为回应全文：

As you know, we launched LEGO VIDIYO in January to connect with children in a completely new way, blending music, digital play and LEGO building in a fun and unique way. The product tested extremely well during development and has received really positive feedback from those children and families who have played with it.

We’ve seen a positive response to the launch, but we’ve also received feedback from people that we could make the play experience across the app, BeatBits, music and minifigures even simpler. So, we’re taking that onboard and together with Universal Music Group are going to pilot some new ideas in 2022, then release new play experiences in 2023 and beyond.

LEGO VIDIYO is very much still available, the current products will continue to be sold in stores and marketed globally, and we’re continuing to support this fantastic play experience, including new updates and fun challenges to the app to inspire children's creative music video making.

Thank you for your continued support of the LEGO brand, we hope for your understanding behind this decision.

圣诞花环再次在官网上架