近日，在江苏南京的一家“韩老太甘蔗汁”店因售卖10元一杯“手冲”咖啡突然爆红。
5月18日，网友@“蟹蟹蟹老板”在网络平台发布了一条“当我10元买了一杯纯手工咖啡”的短视频，很快这条视频点赞量就超过百万。
视频中，阿姨直接从柜台里掏出3条雀巢速溶咖啡，哐哐怼进了塑料杯里头，再提出一个暖水瓶，在杯子里倒满开水，还贴心摇匀。
Auntie Han, a coffee seller, recently went viral online for her "10-yuan handmade coffee." In the video, Han pours three sticks of Nestle instant coffee into a plastic cup, brews it with boiling water from a thermos, and then shakes it well. Despite the simplicity, the video received over 1 million likes within hours.
店主韩阿姨也随即在网络走红，生意越来越爆火，忙到停不下来。甚至有人专门坐高铁到南京“品尝”。
图源：纵览新闻
一夜爆红后的韩阿姨不仅吸引了更多顾客，也勾起了网友们的好奇心。对此，韩阿姨回应：自己对流量没概念，就是靠劳动辛苦赚钱。
Following her overnight fame, Auntie Han attracted more customers. She remains unfazed by her sudden online popularity, focusing on making a living through hard work.

对于手冲咖啡阿姨的走红，有网友表示难以理解，有人被阿姨的“实诚”感动，表示“蛮真实的”，也有人表示“买的是情绪价值”。
Reactions online were mixed: some netizens were puzzled by her popularity, while others were touched by her sincerity, commenting, "At least she is genuine" and "What we bought was emotional value."
阿姨走红后，不少人也在评论区呼吁理性打卡。商家淳朴真诚做买卖，这当然应该被鼓励支持。然而，任何事情都应有度，避免太过热情的追捧和极端行为。
Han's popularity stems from her honest and sincere character, a rarity among merchants today. While she is encouraged and supported by netizens, this enthusiasm should remain moderate to avoid extreme behavior.
对此，有媒体发评论表示，这股对于韩阿姨手冲咖啡的热潮更应被看作是一面市场的“照妖镜”，揭示了当下消费者对真诚与实在的需求。
Some media comments suggest that the trend of Auntie Han's "handmade brewing coffee" should be seen as a market "mirror", revealing the current consumer demand for sincerity and reality.
在这场“断网式纯真”的追求背后，不难看出消费者亟需一份不被商业套路掩盖的真实。毕竟“卷外包装”越来越花里胡哨，价格也被稀里糊涂上涨了，最后买单的还是消费者。
Media comments suggest that Han's trend reflects a market demand for sincerity and authenticity. Consumers crave unadulterated experiences amid increasingly flashy packaging and soaring prices. Ultimately, it is the consumers who bear the cost of these commercial gimmicks.
消费者被市场里各种“噱头”所淹没，反而愈发渴望简单而真实的消费体验。真诚地做产品，才是商家赢得市场的长久之道。
对于韩阿姨的走红，你怎么看？
编辑：朱迪齐
实习生：庄才华
来源：中国青年报 荔枝锐评 Vista看天下等
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