年末提醒:在外贸充电站对话框内发送关键词『日历』领取2022年外贸专用营销日历
上一期推送里我们说过:年底将至!对于外贸人来说,这是一个重要的订单冲刺时机。而今天,我们将继续分享在面对不同情况和进度下的客户群时,如何在春节来临前完成有效催单(也是为明年埋下伏笔,打下基础)?附催单英文邮件模板,记得收藏!
  对于已成交的老客户
可以给我们的成交的客户发邮件问问最近有没有订单,并且鉴于我们1月底的假期,希望客户可以提前订货。
Dear***
Wish you a nice day.
Do you have any new inquiry.As you know we will have Chinese New Year holiday on the end of Jan.and every year logistics company will finish delivery the cargo about 15-20 days before the holiday .so nearly about one month we can not delivery the cargo tho the port.so we suggest you place your order early
Looking forward your early reply.
Best Regards
对于已经寄样品的客户
给客户发一封邮件,问问客户关于样品有什么反馈,并且下一年是否有计划采购我们的产品,如果对我们的产品还有什么意见,请随时沟通。
Dear***
Have a nice day.
Have you test the sample which we have sent.any feedback?
Do you have any plan  to buy this product.
If you need any help,pls contact us freely
Best Regards
对于很久没有采购的客户
我们也要跟进一下。可以问问客户是不是有什么事情需要考虑,为什么突然不用我们的产品了。是产品生产线改变还是我们的产品不符合他们的要求,请客户给予我们更多的回复。
Dear***
Have a nice day.
Long time no your information.after you last order nearly half year past.
Do you have any matter,or our product have any problem, or you change your product line.
Pls tell us more.
Your early reply will be more appreciates.
Best regards
对于一直询价但是始终没有订单的客户
问一下客户是不是需要考虑一下我们,寄样品检测一下,或者询问下一年有没有计划采购我们的产品等等。
Dear***
Wish you a nice day.
In this year,your are inquiry so many times but not place order to us.
How about we send you sample for test.
And this also a chance for your.
Best Regards
对于一切意向客户
借“年终致谢”的机会来催单,以公司推出了年终感恩回馈活动为噱头,主动提及优惠力度,引导客户下单!
Dear***
2021 is about to pass. Thank you very much for your support and trust to our company,
while there are some small regrets that I still have a short distance to reach my annual target.
It would be very thankful if you place the order before the end of the year, and I will try my best to win for you (2% discount / gift, etc.).
Meanwhile, it doesn't matter if you don’t do so, just please tell me what needs to be improved or any valuable suggestions. In any case, I will try my best to serve you.
Thank you again for your trust and support. Hope we continue to work together and have a more glorious future.”
Best Regards
对于不确定有没有意向的客户
面对不知道有没有订单意向的客户,可以用这个邮件先试探一下。提前说明下放假时间,这段时间,工厂是停工的,客户有订单需求,建议提前安排!
Dear***
Hope everything is going well.
We are coming to the Chinese New Year holiday from [Feb 1th to 18th, 2021]. During this period of time, the factory is closed.
If you have any order arrangement, whether it is now or after the holiday, we hope you can communicate with us as soon as possible. Because the orders during the holiday will be piled up after the holiday, in order to smooth your order, please contact us as soon as possible to arrange.
Best Regards
抓住春节放假前的宝贵时机,根据不同客户的情况,有针对性的发送邮件内容。一则可以争取年底多催下来几个订单,二则找到契机为后续的跟进增加可能性。总之,一切都是为了成交订单这个目的而展开。
另重要提醒:早已成为外贸人开发客户重要渠道的领英(LinkedIn),在中国大陆登录会被强制跳转至更新改版后的领英职场,失去了直接进行搜索客户,添加好友,沟通对话等开发客户必备的功能。很多人因此而手忙脚乱,不知道如何解决应对,甚至是一顿瞎折腾,导致自己的领英(LinkedIn)账号被封。
其实我在第一时间就已经分享了非常详细的应对方法,只要按照步骤去做就可以解决。不要去走弯路,更不要去走错路领英(LinkedIn)改版!什么功能都没有了。外贸人该怎么继续用领英(LinkedIn)开发客户?
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