越剧《新龙门客栈》火到一票难求丨《环球时报》丨传统文化专栏

While traditional cultural art forms presumably tend to struggle in resonating with younger generations, China's latest Yueju Opera production, New Dragon Gate Inn performed by Xiao Bai Hua, one of the most remarkable Yueju Opera troupes (歌舞团、剧团) from East China's Zhejiang Province, has emerged as a phenomenal hit. The innovative adaptation has not only rejuvenated a traditional art form that definitely deserves more attention, but has also enthralled younger audiences who are usually not opera-goers.

尽管传统文化艺术形式往往难以引起年轻一代的共鸣，但中国最新越剧《新龙门客栈》，由浙江最杰出的越剧团小白花倾情演绎，却一炮而红。这一创新性改编不仅使这一值得更多关注的传统艺术形式焕发新生，而且还让通常不看戏曲的年轻观众为之着迷。

Through her cross-dressed role as the eunuch Jia Ting, nicknamed the "Jade-faced Young Lord," 31-year-old female performer Chen Lijun has suddenly rose to fame on social media. Her gorgeous appearance, elegant air and skillful performance, combined with the irresistible chemistry between Chen and her partner played by Li Yunxiao, have even sparked a Yueju Opera fever across the internet.

31 岁的越剧演员陈丽君女扮男装出演太监贾廷（绰号 "玉面修罗"），迅速在社交媒体上声名鹊起。她外表秀丽、气质优雅、表演娴熟，再加上陈丽君与搭档李云霄之间不可抗拒的化学反应，甚至在互联网上引发了一股越剧热。

A livestream of the opera in August attracted millions of viewers and sparked heated discussions online, earning over 14,000 comments. Clips of Chen and Li's performances, such as a scene where Chen lifts and spins Li with one hand, went viral on various social media platforms.

8月份的越剧直播吸引了数百万观众，并在网上引发了激烈的讨论，获得了超过 14,000 条评论。陈丽君和李云霄的表演片段，比如陈丽君单手托起李云霄转圈的场景，在各种社交媒体平台疯传。

Yet, like many classical art forms, Yueju Opera has faced dwindling interest from younger audiences, until the groundbreaking New Dragon Gate Inn broke the spell. 

然而，与许多传统艺术形式一样，越剧也面临着年轻观众兴趣日益减少的问题，直到开创性的《新龙门客栈》打破了这一魔咒。

Different from previous Yueju Opera performances, the novelty of New Dragon Gate Inn is reflected in several aspects. First, it features an immersive experience. A bit like Sleep No More, the theater has been turned into an inn filled with secret passages, integrating the stage and the audience seats. It redefines the viewers' role in storytelling. The audience can interact with the actors and fully engage in scenes, participate in the exploration and progression of the plot, creating a novel and interesting experience that resonates with those in attendance. 

与以往的越剧演出不同，《新龙门客栈》的创新之处体现在几个方面。首先，它的特点是身临其境。《新龙门客栈》有点像《不眠之夜》，把剧场变成了一个布满机关暗道的客栈，舞台和观众席融为一体。它重新定义了观众在叙事中的角色。观众可以与演员互动，全身心投入到场景中，参与剧情的探索和进展，创造出一种新奇有趣的体验，引起观众的共鸣。

With the entire creative team mainly composed of relatively young crew members, including a post-1985 director, a post-1995 playwright, a post-1990 stage designer, and a group of young actors, the opera explores ways of expression that align with the development of the times and the aesthetics of contemporary young audiences. They give their attention to each detail in the story, costume and makeup, the stage lighting and stage design to make everything more relatable and appealing to younger audiences. Through this, they managed to broaden their audience and increase their cultural influence, creating new development opportunities for Yueju Opera. 

整个主创团队以相对年轻的成员为主，包括一名 "85后 "导演、一名 "95后 "编剧、一名 "90后 "舞美设计师和一批新生代演员，他们探索符合时代发展和当代年轻观众审美的表现方式，从故事情节、服饰妆容、舞台灯光、舞台设计等每一个细节入手，让一切更贴近年轻观众，更吸引年轻观众。通过这种方式，他们成功地扩大了受众面，提升了文化影响力，为越剧创造了新的发展机遇。

In addition to the bold and innovative adaptation, the marketing approach has also been a new experiment that has turned out successful. 

"New Dragon Gate Inn uses short video platforms to provide barrier-free online viewing in a way that resonates with young people," said Wang Binmei, director of the Xiao Bai Hua troupe.

除了改编上的大胆创新，营销方式也是一次新的尝试，并取得了成功。

“《新龙门客栈》巧妙运用短视频平台，以一种贴近年轻人的方式，实现了无障碍的在线观看。”小百花剧团团长王滨梅说。

The success of New Dragon Gate Inn signals a promising future for other traditional Chinese art forms. It exemplifies how innovation, when grounded in respect for tradition, can open new horizons. This approach preserves the art form.

《新龙门客栈》的成功预示着中国其他传统艺术形式的美好未来。它体现了在尊重传统的基础上进行创新，可以开辟新的天地。这种方法保护了艺术形式。

But at the core of its success is the distinct aesthetics and charm of traditional Chinese culture and the persistence of its committed guardians, the unwavering policy support of governments and organizations across the nation. 

但其成功的核心是中国传统文化的独特美学和魅力，其传承人的不懈坚持，以及全国各地政府和组织坚定不移的政策支持。

With New Dragon Gate Inn being a shining example of how cultural heritage can be both preserved and revitalized, we look forward to more Chinese traditional art forms seeking innovation and vitality, so they may continue to enchant and inspire generations to come.

《新龙门客栈》是文化遗产保护与振兴的光辉典范，我们期待着更多的中国传统艺术形式寻求创新和活力，让它们继续为后人带来魅力和灵感。