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Times of controversy can present plenty of landmines for corporations looking to navigate a treacherous PR field. 
McDonald's may have stepped on one this week after McDonald's Israel announced that it was opening 5 branches dedicated to donating about 4,000 meals to Israeli soldiers and first responders.
The Israeli franchise’s announcement triggered counter-donations from many of the chain’s Arab subsidiaries to the Palestinian cause.
Emotions are high on both sides of the issue, and on both sides of the border with Israel. 

📝重点词汇与表达

present [prɪˈzɛnt] 
出现，呈现
landmine [ˈlændmaɪn] 
地雷
treacherous [ˈtrɛtʃərəs] 
隐险的，危险的
first responder [fɜːrst rɪˈspɒndər] 
急救人员，应急人员
franchise [ˈfræntʃaɪz] 
特许经营；加盟店
counter-donation [ˈkaʊntər-doʊˈneɪʃən]
反向捐赠，反向捐助
subsidiaries [səbˈsɪdiˌɛriːz] 
子公司，附属机构
emotions are high /iˈməʊʃ(ə)nz ɑː haɪ/ 
情绪高涨

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