外媒报道:国货逆袭
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Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels. As recently as five years ago, China’s consumer market was dominated by foreign brands and homegrown names struggled to compete, often hindered by inferior quality and weak marketing. Now, many Chinese labels are prevalent in online marketplaces, shopping districts and store shelves, having improved their reputation for quality, design and sales techniques—as well as tapping nimbly into shifting consumer tastes.
Global consumer brands grappling with a tepid economic recovery in China have another worry: Buyers in the country are turning more to local labels.
As recently as five years ago, China’s consumer market was dominated by foreign brands and homegrown names struggled to compete, often hindered by inferior quality and weak marketing.
Now, many Chinese labels are prevalent in online marketplaces, shopping districts and store shelves, having improved their reputation for quality, design and sales techniques—as well as tapping nimbly into shifting consumer tastes.
📝重点词汇与表达
grapple [ˈɡræpəl]
努力应对;搏斗
tepid [ˈtɛpɪd]
温吞的;冷淡的
label [ˈleɪbəl]
品牌;标签
homegrown [ˈhoʊmˈɡroʊn]
本土的;国产的
hinder [ˈhɪndər]
阻碍;妨碍
inferior [ɪnˈfɪriər]
低劣的;质量差的
prevalent [ˈprɛvələnt]
流行的;普遍的
tap [tæp]
利用;开发
nimbly [ˈnɪmbli]
灵活地;敏捷地
shifting [ˈʃɪftɪŋ]
变化的;流动的
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