Chinese coffee giant Luckin Coffee opened its 10,000th store in the country in June, expanding its lead over American rival Starbucks as the two chains battle for caffeine-addicts’ loyalty in a market expected to consume 1 trillion yuan (US$140 billion) worth of coffee a year by 2025. 

Now Luckin is upgrading its brand image by collaborating with Moutai Kweichow, one of China’s top liquor brands, on an exclusive co-branded “liquor latte”. 

The campaign has prompted remarks like “drunk and alert at the same time” and “can I drive a car after drinking this?”

📝重点词汇与表达