优秀的设计师能以各种方式反复对机器及其运行结果展开设想。首先想象一下，哈里、拉里和莎莉如何利用各种工具和办法，采用适当的奖惩措施来实现这些目标。然后，再想象一下，如果用乔治来替换哈里等，或者改变其他配置方式，考虑清楚产品、人员和资金在每个月（或每个季度）在每个情景下会有什么变化，再做选择。
A good designer is able to visualize the machine and its outcomes in various iterations. First they imagine how Harry, Larry, and Sally can operate in various ways with various tools and different incentives and penalties; then they replace Harry with George, and so on, thinking through what the products and people and finances would look like month by month (or quarter by quarter) under each scenario. Then they choose. 
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