Bitter Sweet:Have Chinese Consumers Lost Their Taste for Sugar?
Sugar consumption has boomed in China in recent decades, but health-conscious youngsters and sugar-free products are hoping to reverse the trend
甜蜜的负担:无糖就健康了吗?
When Lin Yin, a 27-year-old
livestreamer from Xiamen, Fujian province, was unexpectedly diagnosed
with Type 2 diabetes last September, she acted quickly. Shocked that she
had contracted the illness so young, Lin announced on the very next day
to her more than 500 followers on social media platform Xiaohongshu
(RED) that she was quitting sugar.
With
blood test results that showed both her fasting blood sugar level and
glucose tolerance were more than double the normal range for someone her
age, Lin decided to cut out cookies, soda, and milk tea, plus local
delicacies like stewed pork with sweet sauce and pig’s feet with rice.
“After one month, my fasting blood sugar level dropped to 5.4 millimoles
per liter, within the normal range…my weight fell by 13 kilograms…even
the doctor was amazed,” Lin boasted on social media last November
regarding her new health regimen, which also included not eating
processed and salty foods, and exercising two hours a day.
China’s
per capita sugar consumption has rocketed over the last three decades,
but now increasing awareness of sugar’s detrimental health impacts has
seen a growing number of young Chinese wage “war” against the sweet
stuff. This is enthusiastically supported by influencers and a booming
market for sugar-free products, which was valued at 11.7 billion yuan in
2020 according to a report issued by the Chinese Academy of Sciences
(CAS) last November.
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