“洋红”被选为2023年度流行色，这是种什么红？

2023年即将到来，什么颜色会最流行？

近日，色彩研究机构潘通（Pantone）公布2023年度流行色为：非凡洋红（Viva Magenta）。

The Pantone Color Institute revealed its color of the year for 2023: a shade known as Viva Magenta, a hue that is red but not too red, pink but not too pink.

据介绍，非凡洋红是“一种微妙的深红色调”，在冷暖色间达到了平衡，是“非常规时代的非常规颜色”。

Described as "a nuanced crimson tone" that balances warm and cool, Viva Magenta is "an unconventional shade for an unconventional time," Pantone said in a statement unveiling its pick.
nuanced: /ˈnjuːˌɒnst/ adj. 有细微差别的
crimson: /ˈkrɪmz(ə)n/ adj. 深红色的

根据描述，这种色彩具有以下特点：

"Viva Magenta is brave and fearless, and a pulsating color whose exuberance promotes a joyous and optimistic celebration, writing a new narrative."
“非凡洋红勇敢而无畏，它是一种充满活力的颜色，这样的活力带来了乐观和欢乐，能够为我们开启新篇章。”
pulsate: /pʌlˈseɪt/ v. 有节奏地跳动

exuberance: /ɪɡˈzjuːbərəns/ n. 兴奋、繁荣
"This year's Color of the Year is powerful and empowering. It is a new animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundaryless shade that is manifesting as a stand-out statement."
“这一年度流行色强大而有力，是一种充满生机的红色，让人沉醉于纯粹的欢乐，鼓舞人们不断尝试，不受约束地表达自我；这是一种振奋人心、有着无限可能的色调，其鲜明强烈的个性总能令其脱颖而出。”
revel: /ˈrevl/ v. 狂欢

潘通认为，这个颜色是“无畏、机智且包容的”。

The company went on to describe the color as "audacious, witty and inclusive of all".
audacious: /ɔːˈdeɪʃəs/ adj. 大胆的

该公司每年选出的年度流行色旨在反映时装、美容、科技、设计和家居等领域的最新风向。

The institute's choice is intended to reflect the latest trends across sectors including fashion, beauty, technology, design and home decor.
decor: /ˈdeɪkɔː(r)/ n. 装饰风格

潘通的副总裁劳里·普雷斯曼（Laurie Pressman）表示，在当前的疫情背景下，非凡洋红代表着慰藉和信心，联结着一个试图回到正轨的世界。

Amid the ongoing pandemic, Viva Magenta represents reassurance, confidence and connection in a world trying to get back on its feet, according to Laurie Pressman, vice president of the Pantone Color Institute.