“背景太假”小伙爆红！带火新疆蜂蜜后，却说要暂停带货了？

被全网追着“打假”是种什么体验？

近日，在新疆尉犁一小伙直播时被网友质疑“你这背景太假了！” 为了自证他与背景花样互动，结果引发网友“疯狂二创”。

When anyone steps into the spotlight on the internet to do livestreaming, you may think that their possibilities of success hinge on what they do in front of the camera.
However, Liu Yuanjie, a live streamer who has became popular in China, seems to have turned that paradigm upside down. Because his rise to fame has been generated not so much by what he is doing as by what is happening behind him.
Viewers of the stream cottoned on to the fact that while Liu seemed to be very much alive and live, the background wasn’t. In short, to them it seemed to be faked.

这位外形粗犷到与背后秀美的自然风光格格不入的主播名叫刘元杰（网名“疆域阿力木”），被许多网友称为“大哥”的他，其实是生于1997年的95后。

由于刘元杰经常在户外直播，背景往往是新疆真实的山川、河流、草地等。在7月16日一次直播中，刘元杰为了回应弹幕证明背景不是假的，就出现了下意识扔水桶并急忙打捞的“魔性”画面。

刘元杰也未曾想到，将这一小段直播视频发布后他会一夜爆红并出现在各种神奇的场景里：跳街舞、踢足球、月球漫步，甚至与动画片角色互动……

Smarting at any idea that his streaming was not being filmed live in Xinjiang’s great scenic outdoors, Liu started looking at how he could interact with his background. He threw buckets and shoes into a river behind him, and he called in friends and horses as very active props to prove that everything was 100 percent real.

对于大家的“整活”，刘元杰看得很开：“大家质疑背景假、主播假都没关系，反正新疆的美景和蜂蜜非常棒是真的”。

由搞笑视频广为人知的刘元杰真实身份其实是新疆巴州尉犁县养蜂协会会长。

刘元杰直播带货的蜂蜜产自2000米山上，包装带有扶贫标志。他日常发布的视频也多与养蜂和蜂蜜知识相关。

继“背景太假”爆火后，刘元杰很快又登上了热搜。大家发现这位“假主播”，去年曾经登上过央视接受采访。

在央视节目中刘元杰介绍了电商直播行业的酸甜苦辣。风吹日晒、蜜蜂蛰咬都没有动摇刘元杰助农的决心。在采访的最后他留下心里话：“努力的意义，不在于摆脱贫困的家乡，而是帮助家乡摆脱贫困。”

图源：央视网

刘元杰祖籍贵州，出生在江苏。虽不是新疆人，他却将新疆视为自己的第二故乡。

刘元杰表示，为摆脱贫困自己曾多次创业，也经历过许多人生的大起大落。三年前，他携带仅有的3000元来到新疆创业。一年前开始售卖蜂蜜等农产品，他被新疆的美景治愈了，未来更想带动当地人共同增收。

图源：人民日报

Peering over cattle and sheep, grasslands, snowy peaks and meadows, and in wonder at his ability to kickstart sales of Xinjiang balsam pears, Liu said he felt Xinjiang had administered a healing touch.
“Xinjiang is my second home,” Beijing Daily quoted him as saying.
Liu, born in 1997, said he now hopes to use his influence to help the farmers of Xinjiang sell their products.

目前，“背景太假”视频在短视频平台的点赞量超过260万，刘元杰也一下成了网红。网友将他卖的蜂蜜买断了货。可是刘元杰没有趁此时售卖新蜜或者其他商品，而是暂停了直播带货。

刘元杰说，他日常合作的蜂农大概有30户，他的团队加起来仅有十几人，日常视频拍摄剪辑仅靠他一个人，而自家的供应链其实并不强大，怕因为售后影响带货的品质。

“我不想因为这句梗，大家就冲进直播间疯狂下单。我的产品品质必须得跟上。”