丑萌“马踏飞燕”玩偶火了！从不拍正面照的原因找到了……

A stuffed toy based on a famous 2000-year-old bronze horse artefact has become China’s most sought-after tourism souvenir in recent weeks because of its “ugly but cute” appearance.

It went on sale in mid-June and was produced by the Gansu Provincial Museum in northern China’s Gansu province.

Designated as China’s national tourism symbol over 20 years ago, the artefact, also known as Galloping Horse Treading on a Flying Swallow, has now become a household name as customers flock to buy the fluffy horse and bird toy.

Described as “ugly but lovely” and “stress-relieving”, the toy has sold out both online and in stores with people having to pre-order 25 days in advance, according to the museum’s official WeChat account.

On its official shop on Taobao, sales records showed that more than 23,000 people have bought the toy since it went on sale on June 14.

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相信大家对这款文创的原型“铜奔马”已经很熟悉了

对于不太了解的朋友

再来科普下

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甘肃省博物馆的镇馆之宝“铜奔马”

铜奔马，又称“马踏飞燕”，系甘肃省博物馆的“镇馆之宝”。该文物通高34.5厘米，长45厘米，20世纪60年代出土于甘肃省武威市雷台汉墓，1983年被确定为中国旅游标志。

官方资料介绍称，铜奔马造型矫健精美，作昂首嘶鸣，疾足奔驰状。塑造者摄取了奔马三足腾空、一足超掠飞鹰的刹那瞬间。让飞鹰回首惊顾，更增强奔马急速向前的动势。其全身的着力点集注于超越飞鹰的那一足上，准确地掌握了力学的平衡原理，具有卓越的工艺技术水平。铜奔马是按照良马式的标准去塑造的，集西域马和蒙古马等马种的优点于一身，特别是表现出河西走马秉赋的对侧步特征。构思巧妙，艺术造型精炼，铸铜工艺卓越。铜奔马被认为是东、西方文化交往的使者和象征。

The bronze horse statue, popularly known as "Bronze Galloping Horse Treading on a Flying Swallow," was unearthed in 1960s from the Leitai Tomb of the Eastern Han Dynasty (25-220 AD) in Wuwei and is now preserved in the Gansu Provincial Museum. 

近年来

博物馆+文创频频吸引公众关注

给与其相关的文创产业发展带来了越来越多的机会

“让文物活起来”的发展理念

以一种接地气的灵活姿态

让博物馆的文化传播变得“更潮更有趣”

这样的文创产品你爱了吗？