近日，广东省广州市市场监管部门对演员景甜违法广告代言行为依法作出行政处罚，罚没款合计722.12万元。
The market regulator bureau in Guangzhou, South China's Guangdong province, fined Chinese actress Jing Tian 7.22 million yuan ($1.08 million) as her endorsements of a product violated the Advertising Law. 
endorsement /ɪnˈdɔːsmənt/：代言；认可
2021年底，市场监管总局广告监测发现演员景甜为广州无限畅健康科技有限公司相关商品的广告代言涉嫌违反广告法有关规定，按工作流程将有关线索派发广东省广州市市场监管部门依法核查处理。
广州市市场监管局随即组织力量对相关线索进行核查，并由广州市天河区市场监管局立案调查。经查明，广州无限畅健康科技有限公司选用景甜为其生产经营的“果蔬类”食品作广告代言，相关“果蔬类”食品为普通食品，该公司无有效证据证实其具有“阻止油脂和糖分吸收”功效。景甜在应知法律法规规定普通食品依法不得进行治疗、保健等功效宣传，且未经有效途径对代言商品有关功效进行核实的情况下，仍以自身名义和形象在广告中宣称代言商品具有“阻止油脂和糖分吸收”功效，其行为已违反广告法有关规定。
Jing is the brand ambassador of Guangzhou-registered Infinite Free whose main product is fruit and vegetable pressed candy. Jing in the ads claimed the product can prevent absorption of sugar, oil and fat without verifying its functions, according to a release from the State Administration for Market Regulation on Saturday.

China's Advertising Law stipulates that ordinary food is not allowed to be advocated for having therapeutic functions. 
therapeutic /ˌθerəˈpjuːtɪk/：治疗的；医疗的
景甜上述广告代言违法所得共计257.9万元。广州市天河区市场监管局依据《中华人民共和国广告法》第六十一条的规定，对景甜作出没收违法所得，罚款464.22万元（罚没金额合计722.12万元）的行政处罚决定。
对于广州无限畅健康科技有限公司相关违法行为，广州市市场监管部门已按照有关法律规定处理。
Jing's income of 2.58 million yuan from the endorsement was confiscated and she was fined an additional 4.64 million yuan, totaling 7.22 million yuan. The market regulator in Guangzhou also conducted an investigation on the company, according to the release.
confiscate /ˈkɒnfɪˌskeɪt/：没收；充公
随后，景甜在新浪微博发布致歉信，表示在合同签订过程中未尽到充分的审查义务，也对信赖相关产品的消费者造成了负面影响。景甜表示，完全接受市场监管部门的处罚决定并已第一时间全部缴纳罚款。并且今后绝不代言此类相关的任何产品，坚决杜绝此类事件的再次发生。
Soon after the punishment was announced, Jing apologized on Sina Weibo for not carefully checking commercial contracts and hurting consumers who trust in the product. Jing said she acknowledges her mistakes and had paid the fines, vowing to be responsible for consumers and not to endorse relevant products in the future. 
来源：央视新闻 环球时报
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