NECINA Multimedia 
Workshop Series
Overview:
Video consumption habits have changed over the past decades, especially among Millennials and Gen Zs’ consumers with short attention spans and a deep reliance on their smartphones. In 2021 TikTok surpassed one billion users in the US and traditional marketing and advertising just don’t resonate with this generation. Brands use influencers to market their products and make their products more relevant to individuals’ experiences. Video marketing has become a crucial component of marketing tools for companies and individuals. Making a short video (SV) is so important for marketing content and is a useful tool to grasp. 
Please join us in 4 series of workshops to learn some basic skills and help you create your own short video.
Multimedia Workshop Kickoff Date/Time
Agenda:
01
Workshop Section One:  
SV Social Media - Where to Start? 
On Tuesday, January 4, 2021
● Multimedia Workshop Introduction
● Introduction of SV Social Media Technology Trends
● Benefits of running SV social media
● Instructor’s personal experiences in Self-Media production
● Comparison of three editing tools (iMovie, Final Cut Pro, Capcut) pros and cons
02
Workshop Section Two: 
Editing and Filming
On Tuesday, January 18, 2021
● Introduction of several video editing applications
● Suitable video topic and style selection
03
Workshop Section Three: 
On Tuesday, February 8, 2021
● Demonstration of short videos on different social media platforms
● Walking through a short video-making process
● Hands-on practice with the assignment to the workshop participants
04
Workshop Section Four: 
Tuesday, March 1, 2021
● Showcase the individual participant’s short video production
● Program Commencement
Multimedia Workshop Organizers: 
Claire Jin (NECINA President)
Jackie Yang and Lynn Zheng (NECINA Vice President)
Mary Chua and Laura Wang (Event Marketing Director)
Multimedia Workshop Instructors:
ABOUT NECINA
NECINA新英格兰中华信息网络协会  
Organizer of NECINA MULTIMEDIA WORKSHOP
NECINA, short for New England Chinese Information and Network Association, is the most established and influential high-tech professional organization in New England of the United States. Founded in 1996 as a non-profit organization, NECINA set its mission to facilitate professional career development, nourish entrepreneurship, and bridge the business and culture gap between U.S. and China. NECINA hosts conferences, workshops, job fair, and various special programs every year, serving more than 4,000 members from diverse industries such as software, telecommunications, networking, bioinformatics, FinTech, robotics, investment, and law. Also, NECINA has partnered with local professional associations, research institutions and universities for events promotion, co-hosting and resource sharing. For more information on NECINA, please visit our website at http://necina.org/ or follow us through WeChat NECINA, interested in being a member, please register at https://www.joinit.org/o/necina-boston/.
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关键词
U.S.
协会
信息
新英格兰
中华