共认全球最“抠”民族?印度美食中的物有所值是什么?
![](http://static.careerengine.us/api/aov2/http%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl41feqWhuT3I66QchWq4UrBB2TMultm9mvNTTicyUUm6hicHNIKO298OrA_%7C_0%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_gif_%7C_ibHRV9x826GCUicyCIMXSpUv0SMCLWMuXHubO9YhDxe1u8Aq1ZyunSDKcs1DiasOyta36ThRDDxLuGnPxAVGpkziaQ_%7C_640%3Fwx_fmt%3Dgif.jpg)
印度曾经是世界上最富有的国家之一,但殖民化和腐败制度极大地影响了印度的经济发展。从过去50年到现在,印度每天有60%的人口生活费不足3.20美元。这种金融不确定性为人们创造了独特的花钱文化,又称“Paisa vasool”。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4WgIdrTboVsoItnSYx2LJcl9XfPpHuMfAyV34MibNDNRssiaMyX0fldGw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
今天,小编带大家揭开印度文化和街边摊贩美食的神秘色彩。
“Paisa vasool”大致翻译为“物有所值”。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl44nGXDqibqJ2qdTPxaLy1OdWGeGknGlkp8avYuFRsf6XhhFPHQAnVicIQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
在购买一样商品时,我们往往有心理价值和物品的实际价值。当商品在我们心理价值高于其实际价值时,我们获得后会有喜悦感、满足感。而日均3.20美元的生活费,如何创造商品在印度人们的心理价值呢?答案不在于商品,而是在于互动。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl43MUnmTGFHb8uGG6tj4tqOs34qicVicgB0j0qgAic6GOWG13rzuDIYONrA_%7C_640%3Fwx_fmt%3Dpng.jpg)
假如你今天来到印度,走进街头小贩的市集,看到琳琅满目的商品。你靠近一家店,告诉摊主你想买的商品,当这个摊主没有好产品提供给你时,他会告诉你从哪里可以买到你想要的,质量最好的商品。你会想,他这样有生意不做,不是亏了吗?
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4TwqRyoG0oPQuJAC0d7qjp4CCZiaQlYLeaM5RcYjXUDsciae2ibaIdlibsA_%7C_640%3Fwx_fmt%3Dpng.jpg)
不。他以诚信为本,和你进行了一次心理交易。而这次的交易,会让你对这家小贩留下诚实可信的印象,你可能有一天会成为他的忠实顾客。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4MQDju6xpfMqSFj7AeQoQAKGa6lZqoyR90X0amLkXK6ibuSOpEwAGpRA_%7C_640%3Fwx_fmt%3Dpng.jpg)
如果你今天买菜没带钱,摊主会和你说“下次再付吧,金钱是我们交易中最小的部分”。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4WMa6jDWau46q9oMV4z7xqmsoES5nC68icRo7S7X6FBufrg8VlpT5O1A_%7C_640%3Fwx_fmt%3Djpeg.jpg)
在印度社会文化中,人们的交易互动具有极为浓厚的人情味以及信任基础。而这种带着诚实、信任并具有人情味的互动,创造了印度人们在购物时的心理价值,也是印度社会网络和纽带的透镜。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4r18Yae2iamcC5biaibd3VbXH73twOoz9Lzwm9de09OymBXlSbmljIw7Eg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
这样的文化不仅反映在印度社会各个角落,还呈现在各式各样的印度美食。无论是买一送一的优惠,还是获得免费小菜后得到的额外价值。“Paisa vasool”有一种内在的慷慨感和互惠感,这种思维方式和文化将彼此紧密的联系在一起。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4RJIGedkcI4tBHicfAxVeJ0AY5mmwME485SKvx6ibw8Hz1zWp4o4Jrfjg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
在品嚐印度美食的同时,分享最大值的幸福感,这就是当地人所认为的"物以所值"。小伙们,你们喜欢吃印度菜吗?
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_8Obbic2EThibWpMbE8TT2W0gung2WCyf0wFBvdxJ4Xrl21ptlhB1riazL9ic1dHQ0KB60XpuhrL37y99dFtUmb1JHg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
最新上线Chowbus:Desi Tadka印度菜
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_RU6kVoG6JjGuQMn0CNFMTzzUMFaibJIdicyrLUmuwQmU6kklzKXlNGpQBwibpCicW61vtJjKNeFBiaqBYcu9Cs4pTpQ_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4CsYv7bFWF5rmwHNoTruIPsfCtpXmEDdf90WfIBzyQjD0n2J4YSzsGQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4EEgn72NtkCZVWibNbnudJr5cj9CCoZTGdD7ouHtLm2Syw2NywF4IPibw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4KqQ16mkBv6yLmg6ST4AqaecGRLSydeQqIHFmHzRApWiaByXWxnD0edQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4pib4VD7UbFCNj2JxCRGOA8KOztBia0TVPic1WSJOveKXJic63x2NE3SuBw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl47HMNcoUpQl2uHM4Q7rgdIqicPmnRrlBkMte2DEZVry1ic4VY1nx4966Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl43pUFIzicduIiaqMSWDYsiaficicibwdf85Zjt4MgeQ19yZCTDVOk5dcYawzg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_pic75b71H5ia0Wk5FcSjOg9m03mRrzcVRb9XrkM0smS6JQ9LXOj8dNibtde90niaklIJWh9Y38xIS2Ql70MjC4Jssw_%7C_640%3Fwx_fmt%3Dpng.jpg)
5折 长沙壹号
家常紫苏豆腐鱼/风味脆黄瓜皮腊肉/酸辣鸡胗
(三选一)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4FN1IibftR33fzlnTic224tcNnPNR4nPulaibWDsuh92hicpf5X6XZWFaOA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4eFes3MtN9KMc7mQnK0nCPEwyk62XDUZ86o9kVn7vM4EkW0yT0HGh6Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4MmGTOtibibPibGCjicobNTR9QxgiclM8KcKF4O57BSclppxYw2eSSz04XRA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
沸腾渔乡特价$29.99
沸腾水煮鱼片/泉水鱼/酸菜鱼
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4oCz3md9f4s53pQPllZzZGpiaEG3HVdz2uuQC0lnrCBMqhBicT90gBXIg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4wFyaocCLIFYqJ3zMGiaDk1CCcXgDUkX4Vm2U4saicjHVxWrBqtwibMHmA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4c5LsBtVib4vibUX5d6gPPVibWicwNwMDasld9kwIsdM6P6IdVEM0RyaO3w_%7C_640%3Fwx_fmt%3Djpeg.jpg)
7折西安味道
小盘鸡+豆浆套餐
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4UZPVPeyNMVHFIqfP15CsibvBZs4sTJmdlVuz9EsGs69bbhVPhzp5daA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GDB76SWEokEyN5m4CUumwcMc8R04vABRR3YFIkGMF5HJ1CCsicXfrxaaNm5CUKJoHxCXfrJOVjCWZQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_ibHRV9x826GCo67Uw5uOdiapZicL9hA0vHOpHQlGvmiaSibPcyVFiasCCdSLNORB5hsPiaTZrtibHXAUPVwDmUlXjm7iaQA_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAvs0jckZI2xwsB3chj9qT2Zkhz0F06zF97PSoP4f0wfhI0eniajgsxkEQaTZCZpJica2yXJd12N10Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GDB76SWEokEyN5m4CUumwcMGfibedibGUA1TIEqwmibtTic66SgVsT2DCLMavVAgyeEfXrTBOrbP4vCaA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAVelS9nE9AnQmX7ibgltEl4B0vkJ5HK4oc6g2jBmS4L0bWb10YlvEjCibhuuaTVBdqyIDfJNrPTQTg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
刘一手
工作餐 7折
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GCo67Uw5uOdiapZicL9hA0vHOYdr9KTia8icASTqQH0ByfnkqIMGxYKOWyIJO7HPzLU6LZXxY7dsqRicnw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
串门
新品烤鹌鹑减$1
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GDyqwwyx3n8bGribPtpHpcWI2icAnCBgz5qasOiadz3OPVRRBJItK7F39aIzLGCvoAleUcwdHNibz13aA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAOiczlKshqw9vMm8ypn4fAE1ZjDFVypP5ez91po55jmPuCLxZfklPJENQMLww5tkSq2CiaYx457f1w_%7C_640%3Fwx_fmt%3Djpeg.jpg)
立即点击原文或扫码打开APP▼
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_ibHRV9x826GAvs0jckZI2xwsB3chj9qT2ehNNVC1Uicic6tDjLCEULswsfibgVwKgGJV9e65W1yOlMuMk59wWGh14Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
回顾往期内容
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_jaXicGP9Gute45GJV6IhEbKTialwib0DIMPOqPHicWLn4Q7ft1iayZBSUp9ATFGuIZ8lIQOaibpO6IKMhwzmRFzYsPvQ_%7C_640%3Fwx_fmt%3Dpng.jpg)
本文编译至BBC专题
**部份图片来源网上,版权归作者所有**
阅读原文 关键词
冰淇淋
网红
美食
西雅图必去
了印度
最新评论
推荐文章
作者最新文章
你可能感兴趣的文章
Copyright Disclaimer: The copyright of contents (including texts, images, videos and audios) posted above belong to the User who shared or the third-party website which the User shared from. If you found your copyright have been infringed, please send a DMCA takedown notice to [email protected]. For more detail of the source, please click on the button "Read Original Post" below. For other communications, please send to [email protected].
版权声明:以上内容为用户推荐收藏至CareerEngine平台,其内容(含文字、图片、视频、音频等)及知识版权均属用户或用户转发自的第三方网站,如涉嫌侵权,请通知[email protected]进行信息删除。如需查看信息来源,请点击“查看原文”。如需洽谈其它事宜,请联系[email protected]。
版权声明:以上内容为用户推荐收藏至CareerEngine平台,其内容(含文字、图片、视频、音频等)及知识版权均属用户或用户转发自的第三方网站,如涉嫌侵权,请通知[email protected]进行信息删除。如需查看信息来源,请点击“查看原文”。如需洽谈其它事宜,请联系[email protected]。