深度|没有人真正在意Aimé Leon Dore
平均阅读时长为 45分钟
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这篇文章应该是从各个角度猛吹Aimé Leon Dore的,说实话它并不火。我始终不知道因为和大品牌联名令品牌本身走红,是否值得高兴?待我大量查阅Aimé Leon Dore资料后,最终决定换个角度思考这个品牌,或许会和很多人的想法有所出入,而这一切要从三双鞋说起。
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如何在不Show Off、不刻意装X的情况下,用穿着说明自己时髦有品位,使用的品牌牌子要知名但又不随波逐流,最好还要让别人觉得你是个懂哥?我相信各位心里都会浮现出几个品牌的名字,在我看来Aimé Leon Dore是可以算在内的。
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全因我们身在一个资讯爆炸,文化、媒体、网络购物都极度便利的“造星”时代,只要有流量加持,品牌一夜之间爆红不是梦,只要有钱,就可以买到任何想要的单品。而另一方面,劣币驱逐良币,某个品牌或者某种风格火了,相应照猫画虎的投机份子也就有机可乘,SSZ就是个活生生的例子。就在我也纠结于当下是否还有这种集话题、声量、态度于一身的品牌存在时,Timberland X Aimé Leon Dore帆船鞋的发售,让我决定写一写这牌子。
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前两天有人问我Timberland X Aimé Leon Dore这帆船鞋怎么样,我顺手把我的看法写一写:买蓝色,因为蓝色很少出!!!因为我自己在微博发过誓一定要全配色入手,所以你看,没吹牛吧?
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Aimé Leon Dore X New Balance P550
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Aimé Leon Dore X Porsche 964 Carrera 4 911
Aimé Leon Dore,不得不说国内绝大多数人认识这个牌子都是基于它最近一年的联名。与New Balance的合作款P550,以基础但又特别的外观,恰到好处的着色与做旧效果,让Aimé Leon Dore在今天这个强调高级复古Vibe的潮流趋势下迅速出圈。而给Porsche再设计经典车型964无疑又为Aimé Leon Dore的身份赋予传奇性。
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但正如标题所见,我更愿相信Aimé Leon Dore于国内的爆红就像“泡沫”,甚至不会保持很久。只因为一个很简单的现象,Aimé Leon Dore只有热门的联名单品存在话题与炒价,品牌主线却反响平平甚至没多少人在意。因为绝大多数人在不了解Aimé Leon Dore的情况下,会直接接受这个品牌很牛X,少有人真的关心「这是个什么品牌?」。
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小科学说18年中在巴黎拍摄的造型专题
我第一次接触到Aimé Leon Dore实物是18年初在东京,当时正值我沉迷Camber重磅Tee和BARBARIAN重磅长袖Polo的时间,在原宿United Arrows疯狂入手BARBARIAN碰巧看到店铺一层大面积陈列Aimé Leon Dore,看做工和品质完全像是日本品牌(美式的糙和日式的精并存),买了上面这件Polo后同年在洛杉矶KITH又买了几件其他产品,并仔细观察了整个产品线,这时候我对Aimé Leon Dore的认识算比较清晰:是追求质感好好做衣服的,简约经典,剪裁偏瘦,价格适中。现在,让我来从头说起吧!
Teddy Santis
嘻哈文化+欧洲血液
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Aimé Leon Dore创始人兼设计师Teddy Santis
首先清楚一个事实,Aimé Leon Dore在国内表现怎样暂且不提,但在世界范畴无论业内外都堪称精品,全因Teddy Santis所打造的高级街头形象与复古美学直接或间接的影响了今天的流行趋势,而这一切还要从创始人Teddy Santis说起。
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虽然Teddy Santis是皇后区土生土长的纽约小孩,但他其实是有着欧洲血统的希腊裔。小时候的Teddy Santis不仅听着Mobb Deep、Nas和Tupac的Hiphop长大,耳濡目染于涂鸦、篮球、House音乐等街头文化,又在每年夏天去到希腊农村和祖父母一起度过假期时光。常年辗转于北美和欧洲的经历让Teddy Santis钟情于将两种极端事物平衡融合,「即使在今天,我也会像我的乡下祖父一样,在播放Tupac歌曲的同时,亲切地照料阳台上的植物。」
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Teddy Santis设计的带有「Aimé」Logo的衣服,右边是Ronnie Fieg
Teddy Santis的起步并不早,直至2010年他才开始初步涉足时尚。起因来自于Teddy Santis为纽约曼哈顿的一家精品眼镜店做营销与广告的工作,Santis对于时尚敏锐的嗅觉被许多从事时尚工作的顾客夸奖,也真正萌生了Santis做品牌的想法。2012年,他以「Aimé」(源于法语“爱”)为主题设计了一个Logo,尽管Santis认为设计得“很糟糕”,但当时好友也就是KITH主理人Ronnie Fieg“玩票”性地将印有Aimé logo的毛衣Po在了个人instagram上,意料外地引发了巨大的热度,Teddy Santis便由此开始了自己的品牌之路。
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由于「Aimé」在法语应用中过于广泛被拒绝注册商标,Teddy Santis便在其后加上了父亲的昵称Leon(意为雄狮)以及自己名字Theodore的最后一个音节dore。家庭与爱赋予了Aimé Leon Dore一定的浪漫主义气息,也正符合了Teddy Santis从小所想创造的品牌:一种理念、美学与生活方式的呈现。
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Aimé Leon Dore 2014 Debut Collection
2014年Aimé Leon Dore正式成立,在更为直接的风格方面,Teddy Santis钟情创造一个不受时间影响,并能将自身经历的美式街头文化与欧洲风情完美结合的传统外观,一个能同RALPH LAUREN和TOMMY HILFIGER比肩的精品。可事实上待到产品真正出现你就会发现这完全不“RALPH LAUREN”,只因影响Aimé Leon Dore美学的品牌另有其人。
Nom de Guerre
你可能从未听说过
尘封于业内人记忆的品牌
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我确信没多少人认识Nom de Guerre,只因这个牌子存在的时间极短,自2005年创立服装线到2011年关门大吉,也仅仅生存了6年的时间。但即便如此在它关闭之时还是有包括Complex、GQ、Grailed等行业知名媒体网站发文表态对它的怀念,Teddy Santis更直言视其为灵感缪斯:「对我来说,Nom de Guerre是我品牌背后的最大灵感之一」。
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追溯本源,总部位于纽约的设计团体Holly Harnsongkram、Wil Whitney、Devon Turnbull和Isa Saalabi于2003年创立了Nom de Guerre(源于法语“战争”一词)。其前身Isa是位于布鲁克林区的一家售卖NIKE、Maison Margiela、United Bamboo、Clarendon以及早期Brendon Babenzien的NOAH等品牌的基础精品店。而在Nom de Guerre创立初期,主创团队在百老汇60号的一家多层地下室(据说曾是黑豹党的藏身处)延续着Isa精品店的形态,Nom de Guerre的服装也停留在店内售卖的Logo Tee,直至2005年推出首个秋冬男装系列。
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带有强烈军事元素的严肃制服,是人们看到Nom de Guerre最直接的观感。从伞兵裤、羽绒背心、日本边牛仔布、Melton羊毛、M65夹克等经典元素在简单背景墙上的呈现,Nom de Guerre独特的军事美学、极简主义以及对服装工艺、面料质感的高要求更加凸显。(事实上14年Kanye与A.P.C.的合作就曾被质疑抄袭Nom de Guerre的经典伞兵裤!)
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Supreme 2009
举个不太严谨的例子,回看那些年,Stüssy、Supreme此类依靠大面积印花、Slogan、充满反叛文化象征的街头品牌,通过亚文化与青年艺术家上身来获取文化认同以及商业追捧。相比之下,Nom de Guerre的确是那个被难以定义“另类”,就像从前的Number (N)ine、PHENOMENON之类,东西是好东西,都太超前没赶上好时候。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrFgbzyX69eicY3vWmyDUCSFrZpZ78RicDibicxpBVKffLr4IOpibRcicEmxSQYBZYu2sophGgI5R22nzUmw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrFgbzyX69eicY3vWmyDUCSFrIH0wZcaPlxV57XgkHP5PS5TKLmgLYQ75WtN4ClicYCywEe3eAEAKRyQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Nom de Guerre 09FW
不仅如此,在Nom de Guerre旗下的精品店在当时就集合了Wings + Horns、Comme de Garçons、A.P.C.、Oliver Peoples 、Common Projects等设计师品牌与NIKE或adidas发布的限量版球鞋,将当时仍泾渭分明的街头与高级时装一起售卖。想必这个玩法各位现在已经非常熟悉,Nom de Guerre理念上的超前是全方位的。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHbLH2P4ggBS1eDJfq8lR7okhQtpMFibZ2hZgVr3oY9lAXZqKpE8aTLXzvNSr8epCGjmwJK3DEykibA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHbLH2P4ggBS1eDJfq8lR7obkebZPTcByT13bQNUbq9wDITM2tyI5I4e8t8mVLf8zsfMh1gXscTdQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Nom de Guerre 10SS
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uT3I0ek5y45VaVr9pSj1fFibDlrJ37vZTDBGamngbDl5uQ3o46R5iaTCA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ukplV5HIBTAJ2te9bLQCZZibsJkYKhNiabyBSMaUJ4sgLfBB8icwibCYGaA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u8dp78dO09PMfibR0Rewd3CwHcL28gvIsbnRqpVQNeJB1H7QHIdibmydQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uJUpqnpJTthiafiaPZ85pt4qL9yluJjxxXkbp5dJm6HB4cVic988KqiblFg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 21SS
Nom de Guerre带给Aimé Leon Dore甚至整个街头品牌形态的深远影响不言而喻。重视剪裁与面料的质感、贯彻品牌设计语言的制服感、追求服装设计与Lookbook的“简单”系呈现,以及并未因刻意追求设计感而忽视街头元素,让街头和时装充分的融合。Nom de Guerre的存在构建了Aimé Leon Dore风格形态的底层逻辑,只因所处时代不同,我们看到了截然不同的两个结果。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uwibZibaq0maOESTQh6gCiax9f0ku3IbZwkHiaCuyGO2Y4SsKhkRlQGQ8fg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49utk9QBFIGxw5mNPPLSD3CacjX340blQXohffdjFia9Q3dLXTGv5SNicWQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
对于Nom de Guerre来说,结果是惋惜与无奈的(事实上品牌后期被迫进行了一系列生产降级和产品降价,但依旧在2011年默默关门),在当时那个资询还不够发达,购买完全依靠线下的时代,无论设计多好品质多X,大方向错了就注定不是商业世界青睐的主角。这里多说一句,做品牌和做买卖都是选择,没有对错,但是要对领域或文化产生影响,一定是做品牌。当然,先做买卖再做品牌,或许比较实际一点,但做好了买卖还想不想再做品牌,就不一定了,懂我在说什么吧?
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ukjPyUickRDib0GLRj8FEtv1ohlCSoX4beA84VU8CfsSbIa1owPIoGugw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uPicghmLoGgAjhBZ4ZpTibD38GVoibaI2cZkgk16TWroGvT9f9vlJXqrkA_%7C_640%3Fwx_fmt%3Dpng.jpg)
OAMC
虽说已经关闭,但好在Nom de Guerre留下了宝贵遗产,时至今日品牌官网依旧以记录档案的形式存在(传送门http://www.nomdeguerre.net/)。而更加幸运的是我们今天能看到不少承接它衣钵的品牌,以非常健康的运作模式存在。如今街头与时装间的界限模糊早已稀松平常,简约、注重细节与品质感的街头服饰甚至成为一种趋势,曾经的逆风局转为大优势,Aimé Leon Dore处在一个躺平都很难输的风口浪尖。
Aimé Leon Dore
是审美不是衣服
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uT9hQtcfGBL7icLDnRbwZXibG587aicdLyKnTlvODMHZ2JvxtyBk0ugBOg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uqSzP57eZ2tNy1OnbONyvJ7T3mHgjUIcSXYGam1SQNKcpVJyIRQqqaQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uicFKGnUkw9Rn023GQerCv50N9ibPGeZTyPcRqdKoicr78IcUfic3pjxMjg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ukVfTw3PBg6ibEhyy7nGm7pZ39ibqqHcmlaVhiaGjhX7vX85UdD4mAAWDA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 2014 Winter "0214"
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHL2p19OeulDdiaOibc1lAz7CZbE5hLicIsLGFJib4wVnW8AquPbTAFwSMPyZAKZzicWp0ibXMPPnT8LEDQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore Mott Street快闪店
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHbLH2P4ggBS1eDJfq8lR7oRKiaPGDLbHULvebiccib9vW6OpOW8gwogk5736JnS5dnnbxjcFaMCaEAg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHbLH2P4ggBS1eDJfq8lR7o7FPWpAgR9ia91936stib50ibojdyDFscgFTPF3bedI9JnfviaRCib6QOSDA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 「One Year Anniversary」
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u5rfJE5NP5qVzmmfEibgwUiaryTsQ4bYq6hibxWjwFHJ1NU77sbia3qeicYw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uB1yZyZ2icEHC2Tr6D5FnQVeic19KAYs96eyJiaxx9Mia4lqCUjUIJAXnHw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ueNLDNj09oYia3MJYByeUqVZn7H4cKqmVwXG3mx7FQUiaC1HbWSicWM2IA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ufevCtqUr99uJhwfekb9wgMPe8Ag7uOTZ44W39YicMmaYh0ofFnpof6A_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 2015 "NY NAVY"
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uv2YDaGGkPnaFiahUCUoicBp2hKYxOPd5gX8qJKkSB6ykg2TGbia5kziaDQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u7J9DpeGtGaPttYkcUCUNvAWpI5hk2gqJXKyjq8Q6czcqXZ5AkzAqhA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uzIHYTbL8eqWYuJpUXsuCoBZJlz7gqMQUIkyIdLQp2IVLEqR9KBNkWQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uneYibsEM0lrnfpMzx5pIia8Ug0ZHCbZ6BTgsg3r1bic5HJPBrPLnHFfhQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 「 Two-Year Anniversary 」
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49un11Hia9iazsG7jNnGGZUu170fu8dRf9IRzAhUE6JcjoZNZPkpBmo2eVw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uY3c7tAoociaJuocW0Bt2LDbpiclK5CUia0fMRL16ia5PPl4EWiaesKOibDJw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ufnpgHN1ALRibQU7aLAxRYj7nIm0rfSauftIKCZz948OIdM3F1vgPgtg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49usrBG5pia9L3bDh3wbm2aGtBlDlnljQEBibQib8XbHa3QVP7vMkyInDzAg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 2016 FW
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uoNPTHId82HYTZUTUajicaIsSrXGJEE3ib7e34V5rBbFlOogiaHGHCFbmg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49unOuABgdvVia8btd2gs0MfTerqicTNQ8c1cMIB8yiabicSv6XYIuIlbgDXg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uJLtx4axp6D2diaVBuChJkiagIhqqBpLcZEdhNdXzbwyZsGqEdmLPmX1A_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49utvTYUnzk0bdbVzeQICSXjadzpSXs9Y4Wr87YNibJrpPJqWic7PrdHyXg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 17FW
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49umj3ekyvlGRa9NLiat4FJEsA5icxvWIaM06eOhVuKEWNnOZ6EobMegiatg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uXIEqNGPy9XOh5o5eficCBrOkUTvxOCLEP9ILicNsvdZAQcvwcwQYM5zA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ueg3FBgUwVthJVtic6AbxkeuNKPEfG3hh5iaP8JTBWiaopib1XndwDDqXnw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ulwzXNMSztNdQHuJQCzmOyErE1fpevjrI3eEYXklmhXhCyb0NRqicoiaQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
好似一个不断扩充的复古男装宇宙,17季度的Aimé Leon Dore继续秉承着一贯简约精致的形态,诠释了更为完整的传统男士经典款。而18年春夏系列的扎染泡泡纱短裤与Camp Collar衬衫,是品牌创立以来第一次拥有以病毒式传播在网络上爆红的“现金奶牛”单品,侧面证明了Aimé Leon Dore以高配经典款与精致街头服饰的形态,在美学还是商业上都行得通。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uEgqjnbArQXzNTEaPXJRL9hNPG1vNrNIMc6ZEcGT71ianrFibY7Xqrfibg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ueRQEria6fJY8zhiakrpxZUTOBt5Bv9MVSvrUCJZZ4XLiazn7twRuOmytg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uXR6ssmd1DOkgzaaNT4u4NhhkLpm9bL1kibcnicrLqo1O3tkVfH6UNhqA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore 20FW
所以才做联名
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uF3AWuyzrSZde4EIJdwtZ6LrLJpn4vq5qibHEyxlvDYr5AYp1bJ3M4dw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHL2p19OeulDdiaOibc1lAz7Cmd2zsW21susaM6d0xYYMeEkzMaBf28HGj6ibajlmR5N8icbnib4LEvxeA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrHL2p19OeulDdiaOibc1lAz7CGOX5wawd2f2rjDdoZBeGOeib0AsBBoyD9zQw3hmU47p1k6a1I2Xs78Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore X Woolrich
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrFgbzyX69eicY3vWmyDUCSFrA0TP7zI0dnECr30alW2txfvaow2sItKUApJ02BYtRTS8FKNXy7iaS2g_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_5CVITMw5lrFgbzyX69eicY3vWmyDUCSFr0icbcUkSl7koPaq1MaWwq6UeR6k1vdL1hXJvTNzsw9c5NLb0sAyI1Mw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
Aimé Leon Dore / Suicoke
与世界级品牌合作的其实早在Aimé Leon Dore成立的第二年就开始了,比如说Aimé Leon Dore就与PUMA合作出过鞋款,而自18年开始一系列与户外老牌Woolrich、日本匠人鞋履Suicoke等品牌的合作,标志着Aimé Leon Dore开始以自身独特的美学与灵感挑选形态相近的品牌,打造可以融入自身风格体系的单品。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_E0RQLnWYa1DapWM5nvZm5KtutRLHXLKle8ZicN8l4lM8LwNAZ2GSmDJ3Ktadnkc2WMKzfIsuwicIZibYeLxOg0AbQ_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DapWM5nvZm5KtutRLHXLKl26sCJctl5dkuv785MINCz9zDoqI8ZQsich8UxaVuxWda70ezavrrr9g_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u6Zuic8eFjMicj1Jp7F9OeXWOCtHiab999iaFHX6R3vC5V3WQShuO7oRInA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uGxl5Muaawe0icKbptO07riaJta7notK6j7fU5a5ElnIUfNA65LzfQy6A_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uSkLmk91Zdjn23RMHt3jnfIH7B9LDngUTWYRiaQlOuqDVvaNtQ2iaTdQg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uCbTEdjlpsYChsjQs0aJKJclWTC4TicHQpThUykC2HV9T8qvBxEwP7icw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uQcwBUJSNYo4bdJjX73TcVHnrps8ric0jxZIpEY0T6icJyd8atIibnItNQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
复刻于New Balance 320于1976年发布的广告,老人模特们穿着的经典服饰,手里或牵着狗或拿着刚买的面包蔬菜,摄影风格与平面设计都得到了精准还原,与19年海报相较唯一不同的,或许只有服装看起来更加精致(因为它们来自Aimé Leon Dore)。我们大可猜测,相比于New Balance为Aimé Leon Dore带来的声量,或许是Aimé Leon Dore给New Balance美学层面带来的提升显得更为重要。而更加“致命”的是,除了Aimé Leon Dore,好像还没有其他品牌能实现这种状态。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uKibys6iciaonEXtFLw5clO3Xs6ibI21oLljUmZ83wrzqI1lMAbYhSKO3Fg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uOGfNcEl9POwHm98WscW1qClkWFGYg0J5942ibfKtUUcRhkWVbpia6B6Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uDzDDFpGGLlIEwkQ2vzby1NQgUhKvLZTZUQMam2CVuoofYHVCFvA6WQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ueug009StHMlyzeLibISjU4m1qJiaQ1icm27tuQllnK3FviasZCpg87B09w_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uib7IGQRlFJb5fxicZVSg6iaiaib3VxAUyZQQIiaiabDbffk9QWp0vibY9fzS3Q_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uCLzKYkqncludtrV6a3D5xNlwfHH1Msda79hUtn0FqhKMvwAjkz43Hg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ukAlcvok0c6CoPbZe7rSAib2ELRaMFmxep8C76WmibpPnh2hR9VDYQucg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
承认吧
我们并不在意
Aimé Leon Dore火不火
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1CjqBoKMSIHzKe4r3IQCJicXwAwI9UF5rP7yh1MkLCVE0icshuPCONT3lPDibj5SBfOwbdaRfO3tdnDg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49usJm7MmOQia5CpHAI9OeBgwl8QW3LujEia7XibxPpshc99jhTMOKZYCQlg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uqorIbWBLAYDWXFpccibUJQWLYPSjmGBx3cBRpRyvdECicFzic2yQRkEibg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uZjKx3EFrdSZPAfib3uILVVpqDGaquibrlAD2Rl6iaEZrDjvX1wado1X8g_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uWkuicysTLibYoCzIollHFp6Mj0NUu7ticYe0L2MFBibOdprPmAX3AYwadw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
好看与否,有没有特色都不重要,没有标示性或流量带货,一切都是空谈。这里我举两个例子,先是YEEZY SEASON,Kanye West几乎让每个人穿上了椰子,衣服却因为没把Logo印脸上,导致凉凉。而visvim,看《深度 | visvim为什么不火了?》。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uqpbbxHV4O7uRlpaBXuTFm8BdGgj4gnIw4gWiamYhZeVEu31aqYfaHibw_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u2vOzNv9eQW0HLXOKE6vtibiaAbgu1MlrCfCs4OWYNOC7raoMDuBncOvg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49uoITL8iahqYR7wsia0IKrnH9GBQ5zpy8aGQiaOpE7mclm6ohYFicIIRRrdg_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u7LJYibNcicuviaC0DanUdXp4UTuMP3UtmAYU9m0SUlk5Qh5VfMQR0hrCQ_%7C_640%3Fwx_fmt%3Dpng.jpg)
最后,是最致命的一点,Aimé Leon Dore大多采用修身版型,这一点太挑人,真就只有穿衣显瘦脱衣有肉的身材才能穿的好看。我虽然很喜欢Aimé Leon Dore的调性,买了几次也就没有在买了,穿上真有点像路人。都说Aimé Leon Dore是纽约的“City Boy品牌”,可典型的City Boy都倾向大廓型,真要和自己衣柜中现有的City Boy单品融合,略有一丝不匹配。还有,试图用大码来化解的,也有点难,我们也说过很多次,Oversized真不是无脑大...Aimé Leon Dore的剪裁太窄了...
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u0ngIgP2ya4AQVTo7zUhQVqIlOmFbKd6Tqz28cGnbyHTMqYXkMqmJ9g_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49u7ktysogp7t4KibRUkGE9icTricR9rADZ9cYBDKcjic6UXpa2Bh7lPPqiaMA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
而我们也大可不必担心Aimé Leon Dore的发展,因为就在今年4月份,主理人Teddy Santis已经被任命为New Balance MADE in USA(俗称美产)系列的创意总监,明年生效。相比起联名,这反倒是将Aimé Leon Dore的美学贯彻于New Balance最纯粹无暇的方式。Teddy Santis比任何人都要爱惜Aimé Leon Dore的羽毛,由此发展,注定不凡。
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DmicLEibLEJG4OawUibIiad49ugJFiaibhgrmAbwhl9naG4X7XyllzAGT8Sicu8VSRiaazzmh25wIDRjUl9A_%7C_640%3Fwx_fmt%3Djpeg.jpg)
结语
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DSqEomqjWot175gNqcdwyEFuPNKdUQsYjgRIoKia2pJr3icj8oOcKP2K2aT9icWQdhOnTqCfuYEwIJQ_%7C_640%3Fwx_fmt%3Djpeg.jpg)
福利
Timberland 帆船鞋 X 2双
详情关注
官方微信:KLKNOWS1 / KLKNOWS2
新浪微博:李小科-KL
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1DapWM5nvZm5KtutRLHXLKlDRpEXbKbSibgbKLxqBdo6ZNEq35a0jtbBWrWd4Uwk0o1c3kicFkTHK4g_%7C_640%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_E0RQLnWYa1AXByYCxM2rNw4oC3Lq1x0n5Fa8m86Dpu0kpGzYsRY3eDWtbLeW4CiaBBUHGSBibPFj8rdPXLWJ9icwA_%7C_640%3Fwx_fmt%3Djpeg.jpg)
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版权声明:以上内容为用户推荐收藏至CareerEngine平台,其内容(含文字、图片、视频、音频等)及知识版权均属用户或用户转发自的第三方网站,如涉嫌侵权,请通知[email protected]进行信息删除。如需查看信息来源,请点击“查看原文”。如需洽谈其它事宜,请联系[email protected]。