《中国KOL市场营销白皮书洞察报告》2021六大新媒体平台KOL分布详解
![](http://static.careerengine.us/api/aov2/http%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_jpg_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJs4hxSx1WSfW6ecSaEdn8UxkVHbS1gw9DjiaseVjp6Bib8uzNN5r6CMptw_%7C_0%3Fwx_fmt%3Djpeg.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_gif_%7C_JfjYR79HiadPYNDNpR6hRvYUXdUq54lXa8LhR1m9mRR2V29Q2BeY2gPpLpQK54UTGaPvOSAG9cq9iazC9jw49H5g_%7C_640%3Fwx_fmt%3Dgif.jpg)
*获取完整版报告* *请在公众号后台回复关键词“KOL营销”*
01 选对KOL,品牌要从哪几个维度考量?
01
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsBVkdXRtn2pUE2T7oAX7s5fsbkdXicEmGfXTPJtpy40K8JFWRRq3Hbqg_%7C_640%3Fwx_fmt%3Dpng.jpg)
图源 / 中国KOL市场营销白皮书洞察报告
2、KOL策略性分类维度
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsfJPENicia1sCJfCR2VWpHfvC6I5Zq6BkzRrwObjpz2kFfBgQv7sXWeuQ_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJs22v43MdLLIgyNu6oyeTYQaPkxEux4l6SK4MJic8cPibic156WMOcVDJaA_%7C_640%3Fwx_fmt%3Dpng.jpg)
02 各平台的KOL分布有哪些特征?
02
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsYeibO5RgVUo7F7q5ibpeestZUkXK6PClNHjRMZ8LSiaPAkCVXFUfiawAXA_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJs9MHysc6LKQtLFnWPvicyHzrYBPKpMbdlibniaDa6nz9zImMFuvfSERptQ_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsLssHWtufsf7Ebnicf62GI3KCE3CSVx0H3grYTrw6NlRgCwK0CZJ39yA_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsUZg8MtfmwsMCw05u3DPyw579QpZRbzQXhCibPpYB1ick1DFkra4GopBg_%7C_640%3Fwx_fmt%3Dpng.jpg)
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsObVVadQW1XwFAWtpreRRcl813fcd59T6PWePZmG6DPpJicmfaaJqsuw_%7C_640%3Fwx_fmt%3Dpng.jpg)
5、快手平台账号分析
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsnMEcpTXHqUwBUQWLlX9S1hlSgs20c7brEoj1zxicnSYdgUNAWPLGyNA_%7C_640%3Fwx_fmt%3Dpng.jpg)
6、B站平台账号分析
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadO1jsnIFbGbkxvPypE3iakJsY4G2rlJZRy2FHj4FYTaKOVGB1LIF02ohrl3Xlx9PgTLRV4WLgA4XGA_%7C_640%3Fwx_fmt%3Dpng.jpg)
03 结 语
03
![](http://static.careerengine.us/api/aov2/https%3A_%7C__%7C_mmbiz.qpic.cn_%7C_mmbiz_png_%7C_JfjYR79HiadNt4JgtW5uTzRWs0nWSDbRicWGxPZLaoQeYsYMjYf6Tzqc2gpIXnicXnduqpu6l3Qwvra6ic9rdEicS6g_%7C_640%3Fwx_fmt%3Dpng.jpg)
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版权声明:以上内容为用户推荐收藏至CareerEngine平台,其内容(含文字、图片、视频、音频等)及知识版权均属用户或用户转发自的第三方网站,如涉嫌侵权,请通知[email protected]进行信息删除。如需查看信息来源,请点击“查看原文”。如需洽谈其它事宜,请联系[email protected]。