HOW Art Museum · Design Center (HDC)  will launch the Master’s Exhibition“Eternal Flow : Zaha Hadid Design×Crossover”from March 23 to July 22, 2018.
Opening

March 23, 2018 (Friday)

Duration

March 23, 2018 - July 22, 2018

Curator

Ross Urwin

Organizer

HOW Art Museum·Design Center
Co-organizer
Zaha Hadid Design, London

Address
HOW Design Center 
(3rd Floor of HOW Art Museum), 
No. 1, Lane 2277, Zuchongzhi Road, Pudong New Area, Shanghai 
Introduction
HOW Art Museum·Design Center (HDC) will launch the Master’s Exhibition “Eternal Flow: Zaha Hadid Design×Crossover” from March 23 to July 22, 2018. This is the first exhibition in China that shows crossover works by Zaha Hadid Design.
As the first female architect winning Pritzker Architecture Prize, Zaha Hadid(1950 - 2016) had the unique design style with profound impact on the world’s architectural community. In addition, Hadid was also a master good at crossover. The exhibition focuses on the crossover creations of Hadid. In addition to the debut of the limited home furnishings and installations collected by HOW Design Center, ZHD, London, the co-organizer of this exhibition, will also bring new works in 2018 representing the world’s top design standards. The exhibits range from furniture, home accessories, jewelry, publishing and other fields, so as to provide audiences with the different dimensions of aesthetic perspective to understand Hadid.
The name of the exhibition “Eternal Flow” origins from the core of Hadid’s creation: curve. Hadid was always “opposed to right angle” and is well-known for promoting the integration and flow of spaces, thus many classic buildings are created. Poet Rainer Maria Rilke once said, “The future stands still.....but we move in infinite space”. This is just like the images presented in Hadid’s works: the artistic charm of Hadid is in the eternally flowing curves, which circulates constantly for a new life; meanwhile, it permeates in various fields of people’s life, revealing the imagination of the future. 
Featuring space fluency and sense of sculpture, the crossover works of Hadid present diversified designs out of the architectural theories and practices. In terms of technique and material, they were endowed with unrivaled aesthetics property and are vivid in representing a wise living style. Hadid once said, “My product design enjoys close bond with architectural design, and my early career included projects of interior design and product design, which were critical to me and my team, since different dimensions and diversified media inspire more creativity, and this is indispensible for our design and research.”
The exhibition and artworks
The exhibition presents first ever to the public the collections of How Design Center, including the A rare “Project in Red” sofa, 1988, which well represents the early design style of Hadid. The ‘set to fly’ shaped sofa echoes the features of her first constructed project Vitra Fire Station of Germany (1990 - 1993), embodying the influence of the Floating Space concept of Suprematism. 
A rare “Project in Red” sofa, designed by Zaha Hadid,1988
©HOW Art Museum · Design Center Collection 

The Large Vase/Sculpture Model: Motion (2007) is a typical design characterized by Parametricism, with rich spaces and levels created out of lines in motion, enlivening static sculpture with dynamics of dance, showing the designer’s confidence of well handling technology. 

An over-dimensioned vase/sculpture, Model “Flow”
designed by Zaha Hadid, 2007
©HOW Art Museum · Design Center Collection 
The Iraq-born architect also paid special attention to social issues. Her 2009 work “Ordrupgaard Bench”(2009) has recorded the key discussion on climate issue of the United Nations on the wooden surface, reflecting the idea of Creating a Better Future upheld by Hadid. 
An “Ordrupgaard Bench”, Model No. PP 995
designed by Zaha Hadid, 2009
©HOW Art Museum · Design Center Collection 
WMF Cutlery. by Zaha Hadid Architects, 2007
Photo by David Grandorge 
©HOW Art Museum · Design Center Collection 
This exhibition selects a wide range of crossover furniture works, like desk, lamp, porcelain dish, vase, scented candle, candlestick, accessories, chess, and book, as well as fashion products. The global limited edition of “Field of Tower Chess set” is the miniature of typical Hadid architectural project, making “collecting the building created by Hadid” a reality. As an extreme precious set of three-dimensional pop-ups, another rare limited edition Suprematism Pop up book retrospects the schools of art which enjoys profound relation with Hadid. The gold and silver trays of Serenity Platter series well display paramount nobleness, integrating the controlling power of design with fluidity and stability. Moreover, the exhibition will also present you the latest global limited product designs of Zaha Hadid Design (ZHD) and art derivative products of ZHD in cooperation with other world top brands.
 Field of Towers Chess set, Zaha Hadid Design
Silver, Limited Edition
Suprematism Pop Up Book
 Zaha Hadid Design, Limited Edition 
Another work to be expected at the exhibition is City of Tower of Zaha Hadid Design, a work of installation of Zaha Hadid Architects, reflecting the scenes of ZHA projects covering many places of the world, and the pioneering concept established from Hadid’s constant exploration of technologies and skyscrapers. This is the work’s debut at a museum in China mainland following its exhibition in the UK-based Design Museum.
 The ‘City of Towers’ installation by Zaha Hadid Design
Coincided with this exhibition are a wide range of activities on public education programs by How Design Center, inviting extended discussions on the design works of Hadid.
Aboout curator
Ross Urwin
Known as a design maverick in the lifestyle industry, Ross Urwin has influenced many luxury retailers, having led the market with his visionary approach to retail and design and creating unexpected, engaging consumer experiences. 
In his continued role as Co-Creative Director of the internationally acclaimed Design Shanghai, Ross has driven the first truly design-led tradeshow and events programme in Shanghai, supporting many international brands in entering the crucial Chinese retail market. Ross continues his lifelong dedication to young designers with Design Shanghai, where he has launched a respected Emerging Chinese Designer Platform in association with AD China Magazine. 
Over the last 30 years, Ross has successfully repositioned luxury retail businesses and international profiles, such as Habitat, Liberty of London and Lane Crawford. Starting his career with multi-brand retailer Welcome Station in Japan, Ross was a part of the fashion and lifestyle retail zeitgeist in the early nineties. He has also launched various design-led social enterprises, including Kanjian Creations, which has been dedicated to supporting and conserving traditional Chinese craftsmanship.
About Zaha Hadid
Dame Zaha Hadid (1950 - 2016) studied mathematics at the American University of Beirut before she started her architectural journey in 1972 at the progressive Architectural Association in London. She joined her former professors, Rem Koolhaas and Elia Zenghelis, at the Office for Metropolitan Architecture in Rotterdam, where she became a partner in 1977.
By 1979 she had established her own practice in London – Zaha Hadid Architects – garnering a reputation across the world for her trail-blazing theoretical works including The Peak in Hong Kong (1983), the Kurfürstendamm in Berlin (1986) and the Cardiff Bay Opera House in Wales (1994).
Zaha Hadid’s work of the past 30 years was the subject of critically acclaimed exhibitions at New York’s Solomon R. Guggenheim Museum in 2006, London’s Design Museum in 2007, the Palazzo della Ragione in Padua, Italy, in 2009, the Philadelphia Museum of Art in 2011 and the State Hermitage Museum in 2015.
In 2004 Zaha Hadid became the first woman to be awarded the Pritzker Architecture Prize. In 2016, she will be the first woman to be awarded the RIBA Royal Gold Medal. Zaha Hadid’s other awards include the Republic of France’s Commandeur de l’Ordre des Arts et des Lettres, Japan’s Praemium Imperiale and in 2012, Zaha Hadid was made a Dame Commander of the Order of the British Empire. She was made Honorary Member of the American Academy of Arts and Letters and Fellow of the American Institute of Architecture whilst the Royal Institute of British Architects announced Zaha Hadid as the recipient of the 2016 Royal Gold Medal.
About Zaha Hadid Design, London
Zaha Hadid Design (ZHD), established in 2006 under the lead of Woody Yao and Maha Kutay, pushes the boundaries of contemporary design using the latest technological and material
innovations in collaboration with the world’s most respected brands. ZHD’s portfolio includes fashion accessories, jewellery, limited edition furniture pieces, interiors, exhibition and setdesign.To respond to the demand for Hadid’s work on a commercial level, the label ‘Zaha Hadid Design Collection’ was developed and features a selection of homeware and giftware,which are retailed globally in store and online.
ZHD also features a gallery space arranged over two floors which hosts an ever-changing programme of exhibitions and collaborations. The ZHD Gallery regularly showcases the work of emerging designers, young artists and innovative fabricators, as well as it hosts a variety of collateral events.
HOW Design Center is located on the third floor of subordinate to HOW Art Museum(Shanghai). It is divided into four space including exhibition space, HOW Store, HOW Library, and HOW Salon. It is an innovative platform where design exhibition, commercial sectors, brand integration and cross-border cooperation meet together by cooperating with top designers, design brands and artists around the world.
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