周二,GNC申请破产保护,并宣布关闭全美最多1200门店...

这家拥有85年历史的维生素和膳食补充剂公司背负了近10亿美元的债务,在疫情爆发之前,实体店的销售额一直在下降。
新冠病毒更是雪上加霜,造成公司无法完成再融资计划。
GNC表示门店将继续运营,但会缩小运营规模。计划关闭1200家门店, 占总门店数的(5800家零售店) 中的20%
对于很多留美小伙伴来说,GNC是我们最先熟知的保健品品牌之一,在各城市都有门店,每次回国探亲前,都会去GNC采购一大波,当做伴手礼,葡萄籽,蛋白粉,玫瑰水,芦荟胶都是价格好深受喜爱且实惠的单品GNC也成为国内亲友喜爱的保健品牌
这个门店遍布全美, 保健品的首选零售商为何面临破产?其实GNC隐患在几年前就埋下了...
多重因素重创GNC
电商和其他品牌的冲击
但分析师表示,从2015年起,它地位就已经开始动摇, 并且迅速失去市场份额沃尔玛(Walmart),塔吉特(Target),CVS都入驻了各种保健营养品牌, Costco的自主品牌Kirkland的保健品也深受喜爱。近几年,电子商务的兴起也削弱了GNC的主导地位消费者转向在亚马逊和其他折扣网站购买保健产品,门店的生意也每况愈下。 
产品线转型慢
Fitch Ratings的高级主管David Silverman表示,这家零售商因“增肌的营养品”出名,但婴儿潮一代(40s-60s出生)更多喜欢的是自然健康,营养的保健产品,对于这群保健品的消费主力来说,GNC的转型过于缓慢
店铺集中在二三线城市
许多GNC商店都位于二三线购物中心,人流量没有办法跟一线城市比。
大量债务危机
到2016年,GNC的销售和利润都开始下降。公司还利用大量借入资金积极回购股票,这使它在负债累累的同时还欠下了沉重的债务。


巨额的债务给公司的财务状况蒙上了一层阴影。2015年的利润总额为2.19亿美元,一年后转为亏损2.86亿美元。最近,GNC面临8月份到期的1.6亿美元债务偿还,还有明年3月到期的另外4.5亿美元债务。
部分州第一波关闭门店名单
GNC已经发布了第一波关店248家门店的地址, 看看有没有你常去的店吧o(╥﹏╥)o
California加州
Brawley Gateway, Brawley, CA
Rancho Marketplace Shopping Center, Burbank, CA
La Costa Town Square, 7615 Via Campanile Suite, Carlsbad, CA
Centrepointe Plaza, 1100 Mount Vernon Ave, Suite B, Colton, CA

Mountain Gate Plaza, 160 W. Foothill Parkway, #106, Corona, CA
Town Place, 787 1st Street, Gilroy, CA
Victoria Gardens, 12379 S Main St., Rancho Cucamonga, CA
Del Monte Shopping Center, 350 Del Monte S.C., Monterey, CA
Antelope Valley Mall, 1233 Rancho Vista Blvd, Palmdale, CA
Town & Country Village, 855 El Camino Real, Palo Alto, CA
Rancho Bernardo Town Center, Rancho Bernardo, CA
West Valley Mall, 3200 N. Naglee Rd., Suite 240, Tracy, CA
Union Square Marketplace, Union City, CA
Riverpoint Marketplace, West Sacramento, CA
Gateway Plaza Shopping Center, 580b River St, Suite B, Santa Cruz, CA
Santa Rosa Plaza, 600 Santa Rosa Plaza, Suite 2032, Santa Rosa, CA
New York纽约州
360 Eighth Ave, New York, NY
100 Elizabeth Street, New York, NY
163 E 125th St, New York, NY
Staten Island Mall, 2655 Richmond Avenue, Staten Island, NY
Green Acres Mall, 1134 Green Acres Mall, Valley Stream, NY
Eastview Mall, 7979 Victor-Pittsford Road, Victor, NY
Deer Park Commons, 506 Commack Road, Deer Park, NY

Genesee Valley Shopping Center, 4290 Lakeville Rd, Geneseo, NY
Northgate Plaza, 3848 Dewey Ave, Greece, NY
Johnstown Mall, 236 North Comrie Ave, Johnstown, NY
Chautauqua Mall, 318 East Fairmont, Lakewood, NY
New Jersey新泽西州
Diamond Springs, 41 Diamond Spring Rd., Denville, NJ
The Shoppes At Union Hill, 3056 State Route 10, Denville, NJ
American Dream, 1 American Dream Way, East Rutherford, NJ
Menlo Park Shopping Center, 29 Menlo Park, Edison, NJ
302 Washington St, Hoboken, NJ
The Wall Towne Center, 2437 Route 34, Manasquan, NJ
Town Brooks Commons, 840 ROUTE 35 S, Middletown, NJ
Mall @ Short Hills, Rt 24 & J.f. Kennedy Pkw, Short Hills, NJ
Tri-City Plaza, Toms River, NJ
Willingboro Plaza, 4364 Route 130 North, Willingboro, NJ
Washington:
Everett Mall, 1402 SE Everett Mall, Suite #225, Everett, WA
Village At Redmond Ridge, Redmond, WA
The Joule, 509 Broadway, Seattle, WA
Jefferson Square, 4722 West 42nd Ave SW, Seattle, WA
Spokane Valley Mall, 14700 E Indiana Avenue, Spokane Valley, WA
Massachusetts
Auburn Mall, 385 Southbridge St, Auburn, MA
Liberty Tree Mall, 100 Independence Way, Danvers, MA
Walpole Mall, 90 Providence Hwy, East Walpole, MA
Riverside Landing, New Bedford, MA
Emerald Square Mall, 999 South Washington Street, Box 111, North Attleboro, MA
Eastfield Mall, Boston Rd, Unit B11, Springfield, MA
Texas德州
Alamo Corners, 1451 Durenta Avenue, Suite 3, Alamo, TX
Barton Creek Square, 2901 Capital Of Texas Hwy, Austin, TX
Sunland Park Mall, 750 Sunland Park Drive, Space J4, El Paso, TX
North East Mall, 1101 Melbourn Road, Suite #3090, Hurst, TX
Sheppard Square, 2055 Westheimer, Suite 160, Houston, TX
Ingram Park Mall, 6301 Northwest Loop 410, San Antonio, TX
Rivercenter Mall, 849 East Commerce Street, San Antonio, TX
更详细的关店地址请查看👇

https://www.businessinsider.com/gnc-closing-stores-list-of-addresses-2020-6
下次我们回国或者爸妈来美国会给亲戚买GNC作为伴手礼吗?
或许下次再买保健品的时候就是要和家人团聚的日子...
ref:
https://www.washingtonpost.com/business/2020/06/24/gnc-files-bankruptcy-will-close-up-1200-stores/
https://www.cnn.com/2020/06/24/business/gnc-bankruptcy/index.html
*本文为吃货原创文章,
仅为传递、参考之用,与商家无利益关联。
疫情期间,记得好好吃饭
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