大品牌选大明星做自己的代言人,早已经不是什么新鲜事。
名人选的好,销量没烦恼。
名人选的差……………………那就当属肯德基(三任代言人,人设全沦陷)
肯德基表示:我命苦的呀!
代言人对于品牌形象的维护与提升至关重要。
意识到这一点,精得跟猴儿一样的各大品牌,在挑选代言人这件事上变得越来越慎重。
于是,外媒评选了当今中国娱乐圈中,最受国际大牌青睐的,最具商业价值的12位明星艺人,其中男女明星各6位。一起来看看都有谁吧!
女星篇
女明星们精致的外貌和曼妙的身材,让她们天然地成为国际大牌追逐的对象——谁叫她们本来就是华丽奢侈的化身呢?
她们一句话不说,光是静静呆在那里,就能给人带来视觉上的享受了。
美丽,即是真理!
06

范冰冰
2014年,范冰冰蝉联福布斯中国名人榜榜首,位列她之后的不乏大陆港澳台的巨星,如刘德华、章子怡和成龙等。范冰冰也是唯一一个进入2016福布斯收入最高艺人榜单的中国女演员
In 2014, Fan was listed in first place on Forbes’ list of the Top 100 Most Influential Chinese Stars, overshadowing prominent figures from mainland China, Taiwan and Hong Kong including Andy Lau, Zhang Ziyi and Jackie Chan. Fan is the only Chinese actress on The World’s Highest-Paid Actresses 2016 list ranked by Forbes. 
范冰冰代言的奢侈品牌:路易威登、巴黎欧莱雅、萧邦、梅赛德斯-奔驰、酩悦香槟。
05

杨幂
杨幂在微博上有7600多万粉丝,这一庞大粉丝群中的绝大多数都是千禧一代的年轻人。
尽管有一些网友质疑杨幂是否能符合高端品牌的优雅形象,不过她绝对可以算得上许多奢侈品代言人的热门人选。
While the Chinese online community doubts whether Yang is graceful and elegant enough to be the face of high-end brands, she is indisputably a hot commodity among luxury brands in China. 
杨幂代言的奢侈品牌:雅诗兰黛、古驰、路易威登、缪缪(Miu Miu)。
04

刘雯
曾多次为维秘走秀的刘雯如今已是人见人爱的“大表姐”。她所展现出的幽默感、亲和力、活力和正能量为她圈粉无数。
Liu Wen, a former Victoria’s Secret catwalk model, has emerged as everyone’s favorite “girl next door.” Fans have connected with her sense of humor, approachability, energy and positivity.
就连安娜•苏(Anna Sui)和林能平(Phillip Lim)等著名设计师都纷纷向她抛来橄榄枝。
刘雯代言的奢侈品牌:路易威登、蔻驰、汤丽柏琦(Tory Burch)、蒂凡尼、雅诗兰黛。
03

汤唯
汤唯的形象向来是迷人、优雅和坚韧的。2014年瑞士奢侈品牌雷达表指定汤唯为品牌大使,也正是由于她的这些品质和她“接地气”的性格。
Tang is known for her good looks, elegance and endurance. In 2014, Swiss luxury watch brand Rado named her as brand ambassador, precisely because of these qualities and, perhaps ironically, her down-to-earth personality. 
与汤唯合作过的其他大牌还有SK-II和阿玛尼等等。
粉丝总觉得汤唯有一种娱乐圈里难得的“文化人的书香气”,这也与她多次在荧幕前展示自己完美的英语口语有关。
今年,汤唯还代言了沪江网校旗下的Hitalk口语品牌。必须要来送一波福利了——Hitalk:和老外练口的机会。
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02

倪妮
“倪妮的脸型属于标准的菱形脸,所以看上去比较有高级感,”时尚博主Modish写道,“这种脸型能够很好地表现出不同品牌、不同摄影师的风格。她能把街拍的衣服穿得像高定一样。
Ni Ni has a standard diamond-shaped face that looks classy and high-end. It is perfect for expressing different styles depending on a brand or a photographer’s needs.She can make low-cost street-styled clothing look like haute couture fashion.
今年一月,奢侈品牌古驰宣布倪妮成为新任亚洲区眼镜形象大使。蒂芙尼也同倪妮展开合作,力图打入中国珠宝市场。
01

Angelababy
尽管Angelababy(杨颖)在成为迪奥中国区品牌大使时引发了诸多争议,但不可否认的是,她是国内人气最高的女星之一。想要打入中国市场的国际品牌势必会将她列为候选。
Despite all the controversy over fashion powerhouse Christian Dior’s decision to appoint her as brand ambassador to China, Yang Ying, who is more commonly known as Angelababy, is undoubtedly one of the most popular celebrities in China and should be put on the watch-list for brands eyeing the Chinese market. 
与其最紧密相关的品牌包括迪奥、古驰和纪梵希。
男星篇
男明星的粉丝以女性为主,毕竟异性相吸嘛。众所周知,女性的消费力和购买力可是惊人的。
买偶像代言的商品,是她们义不容辞的责任。更有甚者,为偶像花钱,是她们赚钱的动力,奋斗的方向,人生的灯塔~
06

华晨宇
华晨宇2013年参加“超级男声”后一举成名。尽管有评论称华晨宇就外貌和时尚品味而言,比其他“小鲜肉”逊色。不管怎样,他依旧赢得了奢侈化妆品牌雅诗兰黛的代言。
Despite critics saying that Hua pales in comparison in terms of appearance and fashion tastes with other “little fresh meats”,he has, nonetheless, won the brand ambassador role of luxury makeup brand Estee Lauder.
05

杨洋
杨洋精致的面部特征和白皙的肤色为其赢得了护肤品和化妆品品牌的代言,传统上这些品牌会选择女性代言。
Yang’s delicate facial features and fair complexion has earned him skincare and cosmetics brands who traditionally would have favoured female ambassadors. 
杨洋代言的奢侈品牌:万宝龙、娇兰、华伦天奴和迪奥。
04

李易峰
作为中国日渐出名的"小鲜肉"名人,李易峰面孔年轻容貌出众,事业逐步向音乐专辑、写歌谱曲、电视剧影视业发展。
The young-faced good-looking Li Yifeng has been extending his career step by step through music albums, songwriting, TV dramas and movies.
李易峰代言的奢侈品牌:泰格豪雅、阿玛尼EXCHANGE系列。
03

胡歌
胡歌绝对是国际奢侈品牌聚光灯下的宠儿。

2005年因出演《仙剑奇侠传》而一举成名,胡歌被誉为多才多艺的演员,唱歌写作样样出众。
Rose to fame around 2005 for his acting in Chinese Paladin, Hu has been lauded as a multi-talented actor that excels in singing, writing and more.
胡歌代言的奢侈品牌:香奈儿、阿玛尼。
02

鹿晗
鹿晗是EXO组合前成员,也是中国新千年极具影响力的名人之一。
鹿晗是多家奢侈品牌大使,这些大牌面向的是中国这一代强调个性、大胆而坚定的年轻人。
Luhan has become the brand ambassador for many luxury brands targeting younger Chinese generation, who champions the sense of uniqueness, boldness and assertiveness.
鹿晗代言的奢侈品牌:路易威登、卡地亚、欧舒丹、兰蔻。
01

吴亦凡
吴亦凡同为韩国男子乐队EXO的前成员。
他现在已经慢慢在国际时尚秀场崭露头角,常常现身于各大奢侈品牌秀场的前列。
Wu has slowly made his way into the international fashion scene. He has made regular front-row appearances at the fashion shows of luxury brands. 
吴亦凡代言的奢侈品牌:博柏利、宝格丽、纪梵希。
怎么样?你家爱豆上榜了吗~

编辑:墨菲
口语福利,戳戳戳
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