特别策划 | GK Global Leader Talk：AI赋能下的供应链智变

近年来，运动健身风潮席卷全球，来自法国的体育用品零售巨头迪卡侬也火爆出圈。高增长的背后，归功于迪卡侬持续的数字化转型和智慧供应链布局。

北大光华-Kellogg国际EMBA项目全球公开课第三站来到上海，5月22日开讲！特别邀请到项目校友、迪卡侬中国执行副总裁肖路, 带来题为“AI Demand Forecast Empowers Supply Chain”的精彩分享。

届时，肖路将介绍迪卡侬对市场的洞察，在新市场形势、新消费需求以及新的数字化商业基础设施之上，如何通过AI智能学习，去感知潜在消费趋势变化，研判市场需求，从而布局全产业链。

北京大学光华管理学院副院长、北大光华-Kellogg国际EMBA项目学术主任沈俏蔚教授也将莅临现场，与肖路共同探讨AI如何赋能供应链的相关话题。此外也会详细介绍北大光华-Kellogg国际EMBA项目的项目概况、课程设置、报考条件等权威资讯。现场设有互动答疑环节，诚邀各位参加！

In recent years, the trend of sports has swept the globe, and the French sporting retail giant, Decathlon, has also emerged as a hot sensation. Behind the high growth is attributed to Decathlon's continuous digital transformation and intelligent supply chain layout. Meet us on May 22 at a Guanghua-Kellogg EMBA Global Leader Talk in Shanghai to gain insights into how Decathlon utilize technology empowering supply Chain.

We are delighted to invite the GK alumnus, Lu XIAO, Executive Vice President of Decathlon China, present on the topic "AI Demand Forecast Empowers Supply Chain".

Lu XIAO will introduce Decathlon's insights into the market, explaining based on the new market situation, new consumer demands, and new digital business infrastructure, how AI is utilized to perceive potential changes in consumption trends, analyze market demands, and thereby deploy the entire supply chain.

Professor Qiaowei SHEN, Associate Dean and Academic Director of GK EMBA at Guanghua, Peking University, will join us for a discussion to share her insights on the topic. On this occasion, she will also share the program's unique structure and its expansive global networks to participants; application questions are also welcomed. We look forward to seeing you!

English Version

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活动详情

Event Details

时间 Date&Time:

2024/05/22, 16:00-18:00 (GMT+8)

地点 Location:

上海新天地湖滨路168号无限极大厦

Infinitus Tower, 168 Hubin Road, Shanghai

活动语言 Language:

英文 English

主讲嘉宾

Keynote Speaker

肖路 Lu XIAO

迪卡侬中国执行副总裁

北大光华-Kellogg国际EMBA项目校友

Executive Vice President, Decathlon China

GK05, Class of 2020

肖路，迪卡侬中国执行副总裁，新零售行业数字化转型的行业先锋。职业生涯中曾担任盒马品牌中心总经理等重要职务，成功推动了多个数字化转型项目，积累了丰富的行业经验。致力于运用数据和AI技术，寻找突破新的方向，以推动供应链路实现更大的商业价值。

Lu XIAO, Executive Vice President of Decathlon China, is a pioneer in digital transformation in the new retail industry. During his career, he has served as the General Manager of the Hema Brand Center, successfully driving multiple digital transformation projects, and accumulating rich industry experiences. He is committed to utilizing data and AI technology to explore opportunities and innovations, aiming to drive the supply chain to achieve greater business value.

特邀嘉宾

Host&Speaker

沈俏蔚教授 Prof. Qiaowei SHEN

北京大学光华管理学院

副院长、市场营销学教授

北大光华-Kellogg国际EMBA项目学术主任

Associate Dean and Professor of Marketing

Academic Director of GK EMBA

Guanghua School of Management

Peking University

沈俏蔚，北京大学光华管理学院市场营销系教授，光华管理学院本科研究生项目主任，北大光华-Kellogg国际EMBA项目学术主任，博士生导师，教育部“长江学者”特聘教授。她于2008年获得美国加州大学伯克利分校（UC Berkeley) 市场营销专业博士学位，此前获得北京大学经济学学士、硕士学位。2008年至2015年任教于美国宾夕法尼亚大学沃顿商学院，2015年秋至今任教于北京大学光华管理学院。研究领域包括企业与消费者决策的量化模型，社交与新媒体以及营销策略等。

Qiaowei Shen is Professor of Marketing at Guanghua School of Management, Peking University. Prior to joining Peking University, she was a faculty at the Wharton School, University of Pennsylvania. Professor Shen received her Ph.D. in marketing from UC Berkeley and her M.A. and B.A. in Economics from Peking University. Her research interests include empirical modelling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.

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