招聘【H1B】| Demand Generation Marketing Manager

招聘

Demand Generation Marketing Manager

Company Introduction

Founded in 2015, the hiring company is the leading payment solution provider for WeChat Pay and Alipay in North America. Headquartered in the heart of Silicon Valley, Santa Clara, this company has successfully launched services with DFS, Caesar Palace and other merchants in retail, travel, e-commerce and many industries. The hiring company offers in-store & online (hosted and API integration) payments for merchants to accept WeChat Pay and Alipay from Chinese tourists and students.

Job Title: Demand Generation Marketing Manager

Job ID: FH1985

Industry: Fintech

Location: S‍anta Clara

Job Type: Full-time, permanent

Salary: $80k-$100k

H-1B Sponsored? Negotiable

Job Description:

We’re seeking an experienced B2B Demand Generation Marketing Manager. The Demand Generation Marketing Manager will set the demand generation strategy and will be responsible for its execution. The role reports to Head of Marketing and will work closely with Sales and Product teams. He/she will define campaigns and initiatives using all channels. The goal is to grow awareness and engagement across targeted verticals and markets and drive lead generation. The Demand Generation Marketing Manager should be comfortable working with data, working with analytics and reporting in KPI's.

Job Responsibilities:

Corporate Marketing

Define company’s voice across each key channel—ensuring consistency via an editorial style guide
Publish (and own) a company campaign calendar that spans touchpoints / vehicles
Wrangle our internal experts to contribute material, then refine it
Create original content that fills gaps / needs across every stage of the customer lifecycle—whitepapers, playbooks, events, product materials, website and email copy
Lead executive communications, engaging directly with our leadership team on speeches, videos, customer / investor presentations
Enable sales by setting best practices for distributing, maintaining and re-purposing content
Track competitor content / messages to ensure company maintains a differentiated position
Measure and report on the efficacy of our content so we can produce more of what works

Business Marketing

Own the development of creative demand generation programs and campaigns across different channels - SEO, SEM, Social, Email, Events etc.
Develop content marketing strategy and contents for Product Messaging and GTM launches
Produce written content in short and long form (e.g. blog posts, emails, white papers, case studies, etc.) for all stages of the marketing/sales pipeline, and ensure that all content created is optimized for SEO
Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals
Measure, analyze, and report campaign performance and deliver campaign performance briefs to marketing and sales leadership based on agreed upon KPI
Drive best in class data capture and management. Provide regular database health checks, cleansing and augmentation
Use automation to improve processes and productivity, and make recommendations to support an organization scaling at a rapid pace
Manage list segmentation and scoring to deliver more targeted and relevant messaging to improve engagement and ultimately conversion of prospects
Partner closely with product marketing and business marketing to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email, web personalization, social media and advertising
Expand our distribution footprint beyond owned channels like blog, email, and social through A/B testing and experimentation

Job Requirement

BS/MS degree in marketing or a related field, MBA preferred
Proven working experience in B2B digital marketing
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Solid knowledge of website analytics tools
Working knowledge of HTML, CSS, and JavaScript development and constraints
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement