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秋招开始了你还在海投工作么?
相信你一定知道找工作过程中Networking的重要性
但具体操作中却发现困难重重
特别是对于不善于电话沟通的人来说
cold email是你迈向networking的第一步
可是如果毫无目标性地把模板发一通得到的回复率可能不超过5%
如何能让你的networking邮件获得更高回复率
敲开工作的大门呢?
导读
1. 为什么要发Cold Email;
2. 如何提高Cold Email的回复率;
3. 福利发放:100+常见networking email模板和guide
1
为什么发Cold Email能帮你找工作?
Networking在求职过程中重要性自然是不言而喻的。在大部分申请者学校背景相似,实习经验和课外活动内容也没有差很多的情况下,如何在竞争者中脱颖而出?这时候就是拼你的人脉和自我推销能力了。
通常意义上的Cold Email指的是向一些关系不熟,但是想要了解对方背景并与之建立联系,以及获得对方帮助而发出的邮件。在申请职位后没有收到面试邀请前,如何能够让自己拿到面试的概率大大提升?答案当然是通过networking拿下internal referral的名额了。而在你不认识公司内部任何人的情况下,cold email无疑能帮你打开通往职场的那一扇门。

学会发一封回复率高的cold email不仅仅能够提高你的简历被挑选出来的几率,还能帮你在行业内累积人脉,对目标行业有更深刻的认识,并在未来获得更多的职业机会。
2
Cold Email写作原则
Principle 1:简洁清晰,直切主题
发cold email并不需要你事无巨细全部都介绍一遍,越是简洁明确的邮件,收到回复的可能性越高。要知道这些你要找的professional特别是banker都是特别忙的,他们并不愿意花很多时间去看那么长但是信息量很少的邮件。能够在5-6句话以内抓住重点的邮件更容易吸引注意力,并大幅提高你的邮件回复率。
Principle 2:交代清楚与对方之间的联系
一封好的cold email需要能够在短短几句话中,抓住你和对方之间的关系纽带,并且快速建立上联系。想要做到这点其实很简单,只要在邮件开头就开门见山的表明来意,并介绍清楚自己是在什么平台通过什么方式获得对方的联系方式,一般就能够获得对方的信任了,并引起对方继续读下去的兴趣。
Principle 3:做好research
既然我们发邮件的目的是找工作,那么首先明确目标行业和公司的信息能够让你把这封邮件写的更加具体而有针对性,不像垃圾邮件。而收件人看到你对于行业的热情也会让他对你产生一定的好感和兴趣,接下来的交流会更友好和深入。
3
Cold Email一般格式
学习Networking和follow up email我们要先看一下优秀的实际案例。
从格式上来看,Cold Email通常由这四部分构成:标题;介绍;正文和感谢。 
1. 标题(Subject Line)
标题是别人看到你的邮件时的第一印象,因此一定要把邮件的主题以体现出来,吸引收件人的注意。最好是包含以下几点内容:你是从什么渠道知道他的,你想要了解什么内容?
2. 引言(Introduction)
在第一次发email给你的联系人时,一般可以以Dear XX / Hi XX开头 (跟对方的first name)。然后邮件开头以一两句话的段落加单介绍你是从什么地方知道他的联系方式,如:校友,LinkedIn,或是参加活动了解到的,以此来获得对方的信任和阅读兴趣。
3. 正文(Body)
正文一般用一段话来介绍一下自己的背景,并概括出邮件的目的是希望与对方建立联系,并可以约一个简短的电话交流或是约一个coffee chat当面聊一下了解对方的工作内容,并建立进一步的联系。
4. 结尾表达感谢
和一般邮件类似,不管对方有没有可能给你回应,都要先表明感谢对方抽空阅读邮件并预先感谢对方可能的回应,以及表达出对于对方给予回应的一种期待。
4
Cold Email模板展示
根据你的目的和所处的情况不同,邮件的模板也不一样。下面为大家总结了一些不同情况下的cold email模板:
1. 建立联系
Dear <Mr/Ms/Mrs/ First Name>, 
I am a Master of Finance student at MIT Sloan School of Management, and I found your contact information in the Sloan alumni database. I am in the midst of a job search, and I’m talking to a range of people to get their career management perspectives. I’m emailing you in particular since Sloan database lists you as <position> at <company>  and I’m interested working in asset management industry in the future. If possible, I would love to talk to you for ~20 minutes to learn more about your role, get your perspective on the industry, the best way to go about a job search of this type and hear your thought about working at <company>.
Thank you very much for your time, and I look forward to your response. 
Best regards,
XXX
2. 寻求职业建议
Hi <Mr/Ms/Mrs/ First Name>,

I am working on improving myself, personally and at work, and you are someone whose opinion I truly value. If you are willing, I would be so appreciative if you would answer some or all of the questions below to help me gain some insight into my strengths and the things I do best.

I really appreciate it, and would be happy to do the same for you if you’d like!
Best,
XXX
3. 询问公司职位空缺或内推
Hi <Mr/Ms/Mrs/ First Name>,

I hope this email finds you well. As some of you may know, I recently decided to (NEW CAREER: a few words about switching jobs/fields/industry)to work with (DESCRIPTION: type of companies and/or people you’re hoping to work with).

As I dive into the job search across the country (OR FILL IN SPECIFIC LOCATION), I’d love it if you could keep your eyes open for people I could connect with and/or positions that might be a fit for me. Below is a bit about my background and what I’m looking for, and you can view my full resume on LinkedIn (LinkedIn Link). These are a few of my ideal scenarios, but if anything related comes to you please keep me in mind!
4. Thank you letter
Dear Ms. (First Name):

Thank you for taking the time to meet with me this past Monday. After speaking with you and learning more about the structure of ___ , ___’s summer program, I am even more enthusiastic about the possibility of working at ___, ___ next summer. I particularly enjoyed hearing about your work in representing several Latin American companies in trade-related matters.
本期福利
1. Networking Email Writing Guide
2. Cold Email模板大全
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