干货 | 从零到一学会Networking，北美求职轻松聊出顶尖offer

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传授给你

求职必胜三绝招

第一招：利用Linkedln

做一个高大上抓眼球的LinkedIn Profile

Name, Headline, Photo

如果你在求职过程，LinkedIn名字最好跟你简历上的名字一样，包括First Name及Last Name顺序；这样方便Recruiter或是任何你的networking对象对照

虽然北美的简历标准是不可以附带相片，但是LinkedIn Profile是必须有一个专业的头像，而且最好是去专业摄影工作室拍摄的。

使用一个专业，具有代表性的Headline，尽可能利用你们业内的关键字。如果你有很广泛的职业经历，你可以选用职业技能。

一些好的Headlines例子包括：

已经毕业的：Personal accountant with customer-centric focus and recent CPA certification
即将毕业的：Aspiring Financial Analyst Targeting Banking Jobs | Financial Modeling, Forecasting, Transaction Support | U of MN Grad
还没有毕业的：Computer Engineering Major, Texas A&M | Multi-Platform Development, Networking, Infrastructure, Product Analysis

Profile Summary

根据你Summary填写的内容，LinkedIn有特别的搜索算法，所以要关注是否把你最具代表性的亮点、个人介绍都写上。
建议提及：

集合专业经历亮点+软硬技能+职业发展／求职意向+展示个人性格的描述
你实习经历、学校负责过而且跟你的求职方向相关的项目及得到的结果，如果有相关的视频，相片，文件等专业记录也可以上传
用第一人称撰写，这样让读者感觉到亲切，觉得你在直接跟他们对话

Skills & Endorsements

添加至少10个Skills，选择放跟你求职领域／所在行业里面的关键词，提高你的Profile被搜索到的几率。如果不确定放什么关键词，可以参考一个同行跟你同样方向但是比你senior的人的Profile，或是打开10个你感兴趣的Job Posting，关注这些招聘信息寻找的人才所需要具备的技能

开放Endorsement功能，邀请你的同学、Professor、实习前老板等等跟你共事过的人为你点击

Extended Information

如果你在学校里面有尝试过以下的经历，而因为简历长度没有放上去，可以在LinkedIn加上：

兼职工作经验
Non-profit或Volunteering经历
详细学术成就、奖学金等等
海外交流项目

Teamwork、Leadership等软技能基本上是很多名企招聘需求中的must-have quality，所以如果你展示你的Coursework里面的某些project，study，research等等，是最好展示你这方面的经验的方法

Public Profile URL

确定你的LinkedIn Profile有公开链接直达，并且用一个专业URL，最好是你的全名，比如说 www.linkedin.com/in/johnchen

选择Make my public profile visible to everyone，这样即便对方还没有是你的联系好友，也可以看到你的Profile

发出LinkedIn邀请

你没见过面但是在领英上查看到他的资历而希望与他连接。你可以在邀请中说明你看到了对方在LinkedIn上列出的资历从而希望连接。这样会使邀请显得自然而不唐突，对方也更乐于接受。请看范例：

Susan,
I was very impressed by reading your professional profile. I look forward to networking with you and getting to know youand your expertise. If I can be of assistance in anything in the future, please let me know.
- Kelly Wang

请注意最后一句话是表达你愿意为对方提供服务和帮助。这是良好职场社交礼仪的表现，而且也为双方进一步加深关系提供了可能。

第二招：Cold Email

主要是针对知道邮箱地址的校友发出的一封自荐信，相比于cold call也更加简单，一封邮件就可以解决的问题，但是里面关键的门道在于怎样才能让对方回复并接受你的请求？这样的cold email该如何撰写？

Subject Line:

在说明来意那部分一定要够简洁（要记住的是：很多专业人士都是从iPhone 或者Blackberry 阅读你的邮件的）。在这一部分里面，你一定要陈述一下你是怎么知道他的，还有里面之间有什么样的connections，会引起他的兴趣。

Intro:

通常以“Dear Mr/Mrs “开头。如果他们回信是使用他们的first name，你可以考虑直接使用first name。但是，传统以last name称呼的方式是肯定不会错的。这称呼之后，你应该用一到两行的文字来陈述你的来意。

背景以及你们之间的联系：

选择一些目标人物是跟你相类似的经历，但不一定只是校友。如果你是毕业于non-target school, 你可以给那些同样毕业于非目标学校的学长学姐，询问一下他们是如何在华尔街成功的。这不是绝对的规则，但是给一些跟你有关系的人写邮件，较容易建立一种personal bond，会增加你成功的机会。

内容部分：

正如上文所说，一定要保持简洁。解释一下你是谁还有你发信的目的。询问一下他是否有时间可以找个时间见面交流一下。用段小的文字来介绍你自己，更加详细的内容可以留到后面。

感谢：

一定要预先表示感谢，然后告诉他们你希望能够收到他们的回信。

Subject: Interested in Private Equity
Dear Mr. Smith,
My name is John Jones and I am a fellow Michigan alumnus. I’m currently an Analyst in investmentbanking with [XYZ firm] and I am interested in pursuing a career in private equity. I read an articleabout you in [XYZ Publication] and it mentioned that you were an alumnus of Michigan, so I washoping you would be willing to speak with me briefly about your success and what I can do to positionmyself for private equity recruiting.
I appreciate any time you can spare and I hope to hear from you soon. Thanks in advance.
Regards,
John Jones
124 Water Street, Apt 24K
New York, NY10004
[email protected]
646.111.1111

第三招：Coffee Chat / Informational Interview

桌上的简历看起来都差不多：PE实习，Target School，GPA3.8；500强实习，Non-target School，GPA3.7... 有什么东西能够让人眼前一亮呢？

答案是：你的名字。

如果筛选简历的人看到简历上印着熟悉的名字，想起来几个月前你们曾在一个公司介绍会上见过面，几周后你们又坐在一起聊了聊当下行情... 这样一来，你的简历就脱颖而出了。这就是Informantional interview的作用。

同样，你可以通过LinkedIn，或者发送Cold Email的方法联系到你的校友以及你认为有可能推荐你的人。之后，去见面或通电话。提一些优质问题，留下一个好印象，保持联系，再在合适的时间询问他们能否在招聘方面帮助你。

包括电话、见面、Follow-up所有过程在内，花费10-20小时时间可能让你得到几个面试；学习500小时时间通过一门金融、会计考试可以让你在简历上多写一句话... 像一个Trader一样去思考，

把时间和经历投资在回报最高的选项上！

我们整理了150个优质问题，部分如下所展示。当然，20-30分钟的Informational Interview里你不可能完成所有问题的采访，但这个丰富的名单将确保你能够选择到你真正想要的答案的问题。

General Questions About Your Interviewee’s Career Field:

What are the various jobs available in this field?
What types of training do companies offer those who enter this field?
In what ways is your occupation changing?
How is the economy affecting this industry?
What is the employment outlook like in your career field? How much demand is there for people in this career?
How quickly is the field growing?
What are the growth areas of this field?
Can you estimate future job openings?

All About Your Interviewee’s Job:

What is your exact title?
Do other people in your company with the same job title that you hold have the same responsibilities?
What was your title when you first started here?
What precisely do you do? What are the duties/functions/responsibilities of your job?
What is your job like?
To what extent is it you expected it would be?
How much job security do you have in this position?
What is a typical day like?

About Preparing for This Career:

Does your work relate to any experiences or studies you had in college?
How well did your college experience prepare you for this job?
What courses have proved to be the most valuable to you in your work?
What courses do you wish you had taken that would have prepared you?
If you were a college student again, what would you do differently to prepare you for this job?
How important are grades/GPA for obtaining a job in this field?
What do you feel is the best educational preparation for this career?
How do you think [name of your college]’s reputation is viewed when it comes to hiring?

About the Culture of Your Interviewee’s Company or Organization:

Why did you decide to work for this company?
What do you like most about this company?
How does your company differ from its competitors?
Why do customers choose this company?
What is the company’s relationship with its customers?
How optimistic are you about the company’s future and your future with the company?
Has the company made any recent changes to improve its business practices and profitability?
What does the company do to contribute to its employees’ professional development?

About the Company’s/Organization’s Needs:

In what areas do you perceive there to be gaps in personnel in this company? If the company had unlimited resources for creating new positions, in what areas should those positions be created?
In what areas do you see the company expanding? Do you foresee the opening of new markets or greater globalization? Do you predict development of new products and/or services? Building of new facilities?
How can employees prepare for any planned changes at the company?
What obstacles do you see getting in the way of the company’s profitability or growth?
If you needed someone to assist you in your job, what tasks would you assign to your assistant?